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When I meet entrepreneurs, more than anything else, they tell me they need more clients. Without sales you don’t have a business, you have a hobby. So in this month’s column I’ve decided to share with you some powerful ways that you can use to increase sales and attract more clients to your business.
First though you need to understand who your clients are. I’m talking about demographics such as gender, age, education, family income etc. But also take a closer look and figure out details like what they like to do in their spare time, what they like to read, what kind of charities they support and where they live. Really sit down and get to know these people well.
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