More from loyalty
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The Dark Side of the Holiday Bonus
It starts out with the best intentions. Then it gets weird.
Terry meant well when she started giving Christmas bonuses four years ago. It had been a pretty good year for Sales and profits. And she had been meaning to give bonuses to her Salespeople – Sam, Ed and Jody – for quite awhile. Also, Joanie, her administrative go-getter, deserved something for her loyalty and hard work. Terry cut hefty cheques and basked in the thanks from her surprised and delighted team.
The next year, the team wasn’t about to be surprised. They started dropping hints, especially Jody. Jody talked about using the bonus to get caught up on her credit card bills. She asked, in a nice, polite, way, if Terry would deliver the bonuses before the Thanksgiving weekend because she was planning a trip to her brother’s home up north. Terry cut the cheques.
Year three, Jody approached Terry in October and started in on the Christmas bonus. Was Terry aware that Jody brought in more Sales than Sam and Ed? Wouldn’t it make sense for Jody to get a bigger bonus? Terry explained to Jody that the bonus cheques were going to be smaller this year because one of their big commercial customers had gone out of business. Profits were slim. Jody stormed out of the office. Terry felt sick to her stomach as she cut cheques for the team, a slightly larger one for Jody. Sam, Ed and Joanie didn’t even thank him when they found their cheques in their inboxes. …
[ Read More ] • [ 1 Comment ] • [ Filed under Money ] • [ 12/13/10 ] -
Keep Clients by Celebrating Thanksgiving…everyday!
It is far more cost-effective to keep your existing clients than it is to find new ones. Carolyn West-Price Touhey, owner of SmartBiz Strategy, reveals one of her many secrets to building client loyalty by practicing thanksgiving on a regular basis.
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Facebook for business: Groups or Pages
Is it better to use Facebook Groups or Facebook Pages for your business? Mhairi Petrovic speaks on the advantages of both, to help you choose.
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Foursquare – location based social networking
Foursquare is a location-based social network and is purported to be the next big social media phenomenon despite ongoing privacy concerns. It is a game-based application that lets you explore the city and earn points, badges, and in some cases, free drinks by “checking-in” at different establishments.
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Keep Your Customers in Five Easy Steps
We all make mistakes in customer service. Sometimes we have a bad day and are unable to keep our emotions out of our interactions. Sometimes we simply miss something or fail to provide the level of service we’ve committed to, for whatever reason. We scrupulously avoid these situations, but they can happen from time to time. If you have had a bad review, you know it feels terrible.
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The 6 Key Components of Effective Online Marketing
In North America alone almost 75% of the population have access to the Internet. Almost 2-billion people around the world are online. There are new markets out there just waiting for you to tap into them.
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Creating Customer Experience (Part 1)
It’s a challenge for the entrepreneur to create an experience. With new experiential benchmarks becoming the norm and competition growing in every industry, companies who seriously look for competitive advantage need to consider where this concept can take them.
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Connections Count!
Do you know how important word-of-mouth marketing is? Did you know it can turn a business around from failure to success overnight? Well, that is if it’s positive word-of-mouth marketing, negative word-of-mouth marketing can have the exact opposite effect.
