More from expectation
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Top 3 Secrets to Keeping your Customers Happy
Expectations. Value Added. The Experience.
If you’re wondering the relationship among these words, it’s simple. These are three aspects of the relationship your customer has with your company which you can control to ensure that switching to your competition just wouldn’t be worth it, even if they are more aggressively marketing and charging lower prices.
Expectations
Think about it. If you establish appropriate expectations when you are courting a customer or client, there will be no disappointment, assuming you deliver what you promise as you promise it.
For instance, think about the expectation you have when you go to a restaurant at lunch and their table tent promises that certain meals can be served in 15 minutes so you can be assured of being in and out in a timely manner. Well, what if that meal was served in 10 minutes? What if it was served in 25? All other factors being equal (quality of the meal and service), you would be thrilled in the first case and disappointed in the other one. Had they not promised anything, you may or may not have had an emotional response. …
[ Read More ] • [ No Comments ] • [ Filed under Customer Service Secrets ] • [ 7/19/11 ] -
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Make More Sales Without Even Talking
Take a long, conscientious look at yourself in the mirror. Be honest to yourself, what do you see? Is your hair neat and stylish? Does your outfit reflect your business? Are you dressing the way a successful business woman should? Is your overall look tasteful?
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Creating Customer Experience (Part 1)
It’s a challenge for the entrepreneur to create an experience. With new experiential benchmarks becoming the norm and competition growing in every industry, companies who seriously look for competitive advantage need to consider where this concept can take them.
