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Sandra Garcia, Middle Child Marketing: on Being Mentored
Sandra Garcia, owner of Middle Child Marketing Inc., started her PR business four years ago after her best friend, an artist, asked her to help with a launch party.“That was the light bulb that went off in my head,” Sandra says. “I thought, maybe I should start freelancing and see how that goes.”
A few months later she had her website up and began pushing her brand. (She can now be found on Facebook, Twitter and LinkedIn as well.) But, what if things didn’t work out?
“I knew I could get another job at a PR firm,” says Sandra, “but I was a bit disillusioned by the whole corporate environment.”
Her first job out of university had been at a PR firm that specialized in the entertainment industry and did about 80% event planning. She enjoyed it at first: she gained valuable experience and was excited by the idea of meeting actors. But after awhile, she realized what she really wanted to do was hone her skills in media relations, come up with story ideas, pitch them, and see the results in the paper or on TV.
So, two years after joining the PR firm, Sandra decided it “wasn’t a good fit for me” and quit. …
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Marketing Your Business Through Community Service
Raj Singh, freelance writer and founder of Capital Idea Network, explains how partnering with charities and performing community service can help you enhance your business reputation and gain free marketing and promotion in the media.
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Avoid The Top 10 Social Media Mistakes Companies Make
Wow! 60% of all Canadians and 44% of small to medium sized business decision makers use social media regularly! As an entrepreneur, are you using it the right way to build your online presence strategically? Mhairi Petrovic, a social media expert, reveals the top 10 mistakes companies make when using social media and what YOU can do to avoid making those same mistakes.
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A New Year, New Opportunities and….Overwhelm?
It’s January and the start of a new year and a revved up schedule with new demands, dreams and goals. January often rolls in like a lamb after the holidays, but quickly picks up speed and ends like a lion. Are you feeling overwhelmed? Catherine Rocheleau gives three tips to conquer an out-of-control workload.
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3 R’s of Entrepreneurship – Rest, Relax & Rejuvenate
Catherine Rocheleau explains the 3 R’s of entrepreneurship, and gives compelling reasons why entrepreneurs must make time for relaxation. By recharging your batteries, you’ll feel refreshed and be more innovative and creative at work.
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Stay Healthy at Work During Flu Season
Dr. Jenny Schmidt-White, Naturopathic Doctor, gives tips on how you can best maintain a healthy immune system when everyone around you is getting sick. Too late? Already have a cold? Find out how you can bounce back and return to work as quickly as possible.
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This Little Mistake Can Cost You Your Happiness!
Are you letting FEAR stop you from doing the things you really want to do? How can you put fear in its place and start really doing, living, and becoming all you want to be? Carmen Jubinville gives a hands-on journalling assignment to help you conquer fear, once and for all!
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3 Facets of Business Sustainability
Are your business practices helping or hindering the environment, your community and your employees? Catherine Rocheleau explains three facets of Business Sustainability every entrepreneur should consider incorporating into their business, with tips on how to go about doing so.
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Effective Email Marketing with Newsletters
Abbey Fatica gives tips for using newsletters as part of an effective email marketing campaign. How often should you send out a newsletter? Who should you send it to? How do you grow your list? How can you keep your subscribers interested? Read on to find out!
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Help! It’s Been a Crazy Day! (and What You Can Do About It)
Some days just seem to go from bad to worse. If you’re having one of those days, Carmen Jubinville’s list of Do’s and Don’ts can help you get back on track.
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Conflict Resolution: Take Responsibility
Conflict resolution is a valuable tool for entrepreneurs to practice not only for business, but for their other relationships as well. Dr. Patty Ann Tublin, a relationship expert, reveals the third of five skills she mentions in “Conflict Resolution Success in Business & Marriage.”
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The Purpose of Life Is a Life of Purpose
Do you know what your true life purpose is? Are you already following it? Or are you struggling to discover what it is? Maybe you thought you knew and followed that passion, only to find yourself now at a crossroads. Karen Dodd addresses some of these questions and offers exercises to help you discover what you were meant to do.
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Social Media: What is Formspring?
What is “Formspring.me” and why are people flocking to it? Prianka, an intern with OutSmarts, explains what it is and why you, as a small business owner, should know about it.
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Grow Your Business by Improving Your Procedures
“As I work with entrepreneurs, I frequently experience times when they are overwhelmed and not able to move their business forward because they don’t know what to do. Does this sound like you?” Catherine Rocheleau explains what systems are and how you can improve your business growth by having good ones in place.
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Discover Your Ideal Clients and Charge More
Instead of trying to attract a greater volume of clients, what if you could attract fewer clients who each represent greater value to your business? Karen Dodd explains how you can be more attractive to your ideal clients by figuring out what you want to achieve with your business, and in what way you can best help your clients achieve their goals.
