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Think Like a Successful Mompreneur
When my son Finn was 18 months, I wanted our playtime to be both fun and educational. I scoured teaching supply stores to find tools to help him learn the basics. I put a box together and called it mama's school. We got the box out daily for 20 minutes and worked on the alphabet, numbers, shapes & colors. By the time he was 3, he could read!
Parents at his nursery school asked me how I taught him to read. I told them about my box of random teaching tools and about our 20 minute focused sessions. It was at that point, I realized there might be a business in his success, so I created an educational toy.
I started by checking out the competition. I could not find any all-in-one learning kits for toddlers, so I knew there was a gap in the market. I began to search for a manufacturer, a designer and a web master. After nine months of dedication, my product launched. I sold 95 in 3 days at a local consumer show. I used this success to open doors with all local toy stores and baby stores. After just 2 years, my products are available in large retailers across North America. …
[ Read More ] • [ 2 Comments ] • [ Filed under Mompreneurs at work ] • [ 5/31/10 ] -
Creating Customer Experience (Part 1)
It’s a challenge for the entrepreneur to create an experience. With new experiential benchmarks becoming the norm and competition growing in every industry, companies who seriously look for competitive advantage need to consider where this concept can take them.
