More from Mhairi Petrovich
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Social Media 101 – Learn to Listen
Social media content is a great source of information for research, customer service and planning purposes. It’s important to use tools to effectively listen to what is being said about: your company, its products services and representatives; your competitors and clients; your market niche as well as your target geography and other marketing considerations. Doing this is a great way for newbies to get comfortable with social media.
With millions of people on-line every day exchanging opinions, thoughts, feedback and other information – this data source shouldn’t be ignored.
But how to listen effectively, what to listen for and how to do so in a timely manner? As with any other market research initiative, it is important to have a social media listening strategy or plan that outlines what you are hoping to learn, the information you want to track and how you will analyze and use it. …
[ Read More ] • [ 1 Comment ] • [ Filed under Outsmarting Social Media ] • [ 10/25/10 ] -
Using Social Media for Recruitment – Part 2
In Part 1 we talked about how you can use LinkedIn for recruitment purposes. Today we look at some of the other tools available to support your recruiting needs.
