More from Mhairi Petrovic
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Using Social Media for Recruitment – Part 1
Social media isn’t only a great tool for networking and marketing online. Companies are using these tools more and more to connect with potential employees, to attract new hires, to build brand awareness (as a great company to work for) and to research prospective employees. This is the first of two blogs looking at social media for recruitment.
There are a number of social media tools you can use to enhance your recruitment function – here are a few:
- Professional Networks
- Social Networks like Facebook
- MicroBlog platforms like Twitter
- Blogs
- Video
- Podcasts
Perhaps the main social networks that support recruiting are the professional networks. To use these effectively, your company should have a presence in these forums whether it be through a company presence or through staff profiles. …
[ Read More ] • [ 1 Comment ] • [ Filed under Outsmarting Social Media ] • [ 4/26/10 ] -
Using Social Media to Build Your Personal Brand Online
The concept of personal branding has had a lot of coverage in these difficult economic times as people look to market themselves more effectively in order to stimulate their careers.
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The Business Benefits of Blogging
In my last post I introduced blogging and talked about some of the ways you can approach using blogs for business. In this post I want to hone in specifically on the business benefits of blogging.
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An Introduction to Blogging
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Blogging one of the best social media tools when it comes to reaching and interacting with your target audience online. A blog is a place on the web where individuals or companies can regularly post information, ideas and commentary.
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What is Twitter and Why Should You Care?
If you’ve read the paper recently or have been listening to CBC, chances are you have heard about Twitter. Twitter is a free social networking tool that allows you (within 140 characters) to tell your network what your doing. Why would anyone care what you are doing?
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The 6 Key Components of Effective Online Marketing
In North America alone almost 75% of the population have access to the Internet. Almost 2-billion people around the world are online. There are new markets out there just waiting for you to tap into them.
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Social Media – 10 Things to Consider Before you Begin
Social media can be a great tool to build your business online but if you don’t know what you are doing you can end up damaging your reputation or company brand long term. If you take these 10 considerations into account before building your social media presence or campaigns the likelihood of success will be far higher than if you just jump on the bandwagon without due consideration.
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An Introduction To Social Media for Business
Social media is garnering a lot of attention right now as the latest and greatest tool for business. You can’t open a newspaper or turn on the radio without hearing about Twitter, Facebook or YouTube. But what is social media and how can you use it for business?
