Friday, August 7th, 2020

More from Mhairi Petrovic

  • Social Media Widgets and How They Impact Your Following

    Social Media widget adoption is one of the fastest growing trends online right now. According to Website Magazine, adoption rates have increased by 80% in the last year. What are widgets you might well ask? Well, they are not inexplicable little items found at the hardware store that you might think they are. They are those icons your see on websites, the ones that let you click to do something.

    Web widgets are "small applications that can be installed and executed within a web page by an end user", they can vary in complexity according to the application that is launched when you click.


    Example of a badge.Web Buttons

    Not to be confused with web buttons or badges (like this Twitter one) which are simple icons on the website that you click to take you to another page, web widgets do something more complex by launching java or flash applications.


    Social Media Widgets

    Example of a Facebook Widget.

    Social media widgets for networks like Twitter and Facebook shown here are among the most widely used. If a company has a presence in these forums, then it is absolutely essential that you showcase and link to that presence on your website. Doing so allows cross community pollination allowing website visitors to find and follow you on your networks too.

    To create basic button widgets, simply upload an image to your server and use your CMS interface to create a hyperlink to profile then cut and paste the code into your website.

    Creating a custom widget for your site can be just as easy as long as you don't need a highly specific application (for that you should talk to a developer). If it is a social media widget you are looking for then most of the major networks provide web widgets that you can customize and cut and paste to snip the code onto your site. Sometimes called social plugins, these allow visitors to your website to click and interact in some way with your social media pages.

     Custom Twitter widget, example.

    Facebook allows you to create widgets to tell things to your fans, to get people to like your page and more. To create these go to your Facebook page and click on 'marketing' and take it from there, or begin by exploring Facebook Developers. For Twitter's equivalent, their resources section is the place to go to build Twitter widgets for your website.


    Social Media Plugins

    Other widgets come in the form of plugins you can add to your website. WordPress offers a plethora of plugins that you can adapt and add to your website allowing visitors to interact with your social networks. If you are using WordPress, either ask your developer to add these or you can easily do so yourself by clicking on 'plugins' on the left hand side panel and then on 'add new' to search for the widgets you want.

    Social media and web widget adoption is growing quickly because of the benefits these little bundles of internet joy provide. If you want to build your community online then they are one of the best ways to facilitate doing so.

    Related article (this link takes you off-site): Add Social Media Icons to Your Sidebar Without Using Widgets

    [ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 5/23/11 ]
  • Social Media – “Reasons To Be Cheerful” Links

    Mhairi Petrovic, social media expert, provides a list of links ranging from business-useful to just plain fun. Need to find a cool quote? Want help managing your online newsletters? Want to be more social with your social media? Check out this list!

    [ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 5/09/11 ]
  • An Introduction to Internet Advertising

    Mhairi Petrovic gives a wonderful overview of the different kinds of marketing you can do online as a DIY entrepreneur to promote your small business. She tells you what’s available, and gives the pros and cons of each type, from email and Google Adwords to Social Network Advertising.

    [ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 4/26/11 ]
  • How-To: Protect Yourself On Facebook

    Facebook is fun and useful, but it also opens a window into your life for scrutiny. Do you really want a potential employer or business contact viewing photos of your bachelorette party?! Or identity thieves stealing your data? Mhairi Petrovic gives eight key ways to secure your Facebook information from prying eyes, hackers and scammers.

    [ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 4/18/11 ]
  • Be a Social Media Sleuth in Love and Business

    Is that prince charming really everything he seems? When it comes to business, it pays to research your potential Mr. or Ms. Right, whether they are vendors, strategic alliances, or customers. Before committing to a business relationship, find out who they are and what kind of reputation they have.

    [ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 2/28/11 ]
  • How-to: Create A Social Media Plan

    If you haven’t already done it, NOW is the time to put together a “social media plan.” With a good plan, you can not only figure out what you want to achieve with social media, but also how you can incorporate social media marketing into your daily or weekly routines.

    [ Read More ] • [ 2 Comments ] • [ Filed under Outsmarting Social Media ] • [ 1/14/11 ]
  • Help Customers Find You with Google Maps in 5 Steps

    When people are on the go and want to find a store fast, they use their internet-enabled cell phones to locate it. If your brick-and-mortar business isn’t on Google Maps, you could be losing your customers to the competition! Mhairi Petrovic guides you through five simple steps to getting listed, for free.

    [ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 11/22/10 ]
  • 6 Ways to Help Online Customers Find Your “Real” Store

    If you have a brick-and-mortar store, you want people to know where you are. Are you doing everything you can to make sure your customers can find you easily? Here’s a hint: if they can’t find you when they use their mobile phones to search the internet, you are losing customers!

    [ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 11/09/10 ]
  • 10 Blog Comment Guidelines

    Want to interact in blog forums but aren’t sure what the etiquette is? Want to put your best foot forward and make the best impression online? Mhairi Petrovic’s “10 Blog Comment Guidelines” will give you the information you need to jump in and begin commenting like a pro!

    [ Read More ] • [ 2 Comments ] • [ Filed under Outsmarting Social Media ] • [ 10/11/10 ]
  • 10 Easy Ways to Get More Links to Your Website

    Educate yourself on the power of back links. Mhairi Petrovic explains what they are, why you want them, and how you can get them. Follow her advice to get better ranking for your website.

    [ Read More ] • [ 1 Comment ] • [ Filed under Outsmarting Social Media ] • [ 9/27/10 ]
  • Location Based Social Networking Explained

    Location based networking is going mainstream this year, and to help you get a handle on what that means, social media expert Mhairi Petrovic gives an introduction to the top five networks: Foursquare, Facebook Places, Loopt, Gowalla and Yelp.

    [ Read More ] • [ 1 Comment ] • [ Filed under Outsmarting Social Media ] • [ 9/14/10 ]
  • Concerned about Facebook Privacy?

    Mhairi Petrovic, our Social Media expert, gives 11 easy Facebook tips that are a combination on how to safeguard your privacy on Facebook — important things to know now that identity theft is becoming popular — and commonsense Facebook etiquette.

    [ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 8/24/10 ]
  • 13 Tips for Effective Email Campaigns

    Mhairi Petrovic gives sound advice on how to make your email campaigns more effective. Who should you add to your email list? How to avoid the spam filter? Should newsletters be fancy or plain? Mhairi’s tips will help you make the best choices for your business.

    [ Read More ] • [ 4 Comments ] • [ Filed under Outsmarting Social Media ] • [ 8/09/10 ]
  • Introduction to Bookmarking

    Mhairi Petrovic explains what bookmarking is and how you can use it to help you build community and connect with others who share similar interests — an essential element in your social media marketing strategy.

    [ Read More ] • [ 1 Comment ] • [ Filed under Outsmarting Social Media ] • [ 7/26/10 ]
  • How to Get More People to Like Your Facebook Page

    Social media expert, Mhairi Petrovic, gives 10 Tips to help you get gain more Facebook followers. Need to add a widget? Want to know about the 20/80 rule or how to get a ‘vanity’ URL that fits on your business card? This is the place to find out!

    [ Read More ] • [ 2 Comments ] • [ Filed under Outsmarting Social Media ] • [ 7/19/10 ]