More from Deborah Reynolds
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Speak Up, Speak Out – Take the Stage
It’s a brand new year and it’s time to take stock of your accomplishments of the past 12 months and start planning carefully for the the next 12. This month I feel it’s important to talk about two additional gifts which can boost your personal and business image – public speaking and publishing a book.
The gift of your voice is one of those extraordinary gifts within. The energy we expend learning, experiencing, and growing garners extraordinary value, and it’s high time many realized their gifts need to be shared. Some do it in the form of mentoring, coaching, and consulting. Others develop the gift of speaking, and write a book to help share the story.
The industry is full of people who are excellent at what they do and share it in an entertaining and informative way in the form of Keynote Speaking. The money can vary – quite literally – from zero or free to several thousands of dollars – sometimes tens of thousands of dollars.
If you and one of your competitors offer virtually the same thing, the client will more likely choose the services of the one with a book and speaking experience. Writing and speaking are superb tools to establish you as an expert. You can be an expert without a book, but it’s hard to be an expert without speaking. There are many people who write a book but don’t develop the speaking skills. Others speak but have no book. It is much more difficult to sell a book without mass marketing it and establishing a platform. Many publishing houses won’t look at you unless you already have in place a solid marketing plan with a solid database to market the book to on a national scale. …
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Defining The Winning Image
A few months ago I was sitting with a terrific group of people and the conversation moved into sharing life stories. I was pleasantly surprised about the common thread among us: we were all driven and passionate. One person had that great positive attitude that was part of her life since the earliest years and [...]
