Friday, January 19th, 2018

More from Carolyn West-Price Touhey

  • Top 3 Secrets to Keeping your Customers Happy

    3 Secrets to Keeping Your Customers Happy

    Expectations. Value Added. The Experience.

    If you’re wondering the relationship among these words, it’s simple. These are three aspects of the relationship your customer has with your company which you can control to ensure that switching to your competition just wouldn’t be worth it, even if they are more aggressively marketing and charging lower prices.


    Think about it. If you establish appropriate expectations when you are courting a customer or client, there will be no disappointment, assuming you deliver what you promise as you promise it.

    For instance, think about the expectation you have when you go to a restaurant at lunch and their table tent promises that certain meals can be served in 15 minutes so you can be assured of being in and out in a timely manner. Well, what if that meal was served in 10 minutes? What if it was served in 25? All other factors being equal (quality of the meal and service), you would be thrilled in the first case and disappointed in the other one. Had they not promised anything, you may or may not have had an emotional response.

    [ Read More ] • [ No Comments ] • [ Filed under Customer Service Secrets ] • [ 7/19/11 ]
  • Part 2: The More You Give, The More You Get

    Carolyn West-Price Touhey follows up last month’s article with more tips on creating win-win marketing opportunities with charities. This feel-good marketing technique allows you to help your community while promoting your business to your local customers — an excellent option for the entrepreneur on a budget!

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 6/20/11 ]
  • Part 1: The More You Give, The More You Get

    How can you, as an entrepreneur, market your company on a small budget? Carolyn West-Price Touhey gives tips for tooting your own horn and connecting with your community in a win-win manner with feel-good marketing.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 5/16/11 ]
  • Make it Easy for Customers to Do Business With You!

    How easy is it for your potential customers to do business with you? Have you considered all the possible obstacles that might deter them from doing business with YOU? Carolyn West-Price Touhey gives three examples of common business practices that could deter a customer, and what you can do to remove the roadblocks.

    [ Read More ] • [ 3 Comments ] • [ Filed under Customer Service Secrets ] • [ 3/21/11 ]
  • Keep your Customers: Let them know you Love them!

    February is a month of love, and remembering to tell your customers (and employees, too!) how much you love and appreciate them is a great way of strengthening relationships. Carolyn West-Price Touhey gives valuable ideas on how tell your customers, “I love you.”

    [ Read More ] • [ 3 Comments ] • [ Filed under Customer Service Secrets ] • [ 2/21/11 ]
  • Market Wisely and Save Money in 2011

    Can you improve your marketing efforts and save money at the same time? Carolyn West-Price Touhey reveals the three keys to effective marketing and explains how using them in your business can help you market more wisely and save money in the process.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 1/17/11 ]
  • Smart Marketing For 2011: Just A Plan Ahead

    The end of the year is a great time to reflect on your business. Did you meet your goals for last year? What do you want to achieve for the coming year? Marketing expert Carolyn West-Price Touhey explains why you should make a one-year marketing plan for your business that includes reconnecting with recent and past clients.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 12/20/10 ]
  • 10 Tips for Effective Networking

    Carolyn West-Price Touhey gives 10 tips on how to network effectively. Think you can only network at business events? Do you believe printing off cards from your own computer is a good idea? Think again!

    [ Read More ] • [ 7 Comments ] • [ Filed under Marketing ] • [ 11/22/10 ]
  • Keep Clients by Celebrating Thanksgiving…everyday!

    It is far more cost-effective to keep your existing clients than it is to find new ones. Carolyn West-Price Touhey, owner of SmartBiz Strategy, reveals one of her many secrets to building client loyalty by practicing thanksgiving on a regular basis.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 10/11/10 ]