Thursday, April 19th, 2012

More from Abbey Fatica

  • When Should You Outsource Help?


    When Should You Outsource? (Photo)"Do you feel the need to be a superwoman…?"

    Do you feel the need to be a superwoman or a Jane of all Trades? It’s great to be able to multitask but you don’t want to overdo yourself or stretch yourself too thin. Most women have to balance multiple things in their lives and there are ways to have a successful business without having to do it all. If you are a woman who is trying to run a profitable business by doing it all, you could actually be jeopardizing your success in the long run.

    In this economy, the natural thing to want to do is to be the business owner, the marketing rep, the accountant, the housekeeper, the mom and more, so that you can spend your money where it really matters. But let’s think about this, if you have to train yourself all about financials or you have to spend hours upon hours on social media marketing your business then when do you have time to create new products or perfect the ones that you already have? The learning curve that is needed to do your payroll and taxes could be put to better use somewhere else.

    Here are a list of services that I suggest outsourcing to better your business and to allow time to focus on aspects that you excel in. I would rather pay money to an expert in their field, and have them handle the projects that I’m not as adept at, than wasting my precious man-hours learning the application myself.

    [ Read More ] • [ 1 Comment ] • [ Filed under Business ] • [ 3/14/12 ]
  • Overcoming Business Guilt as a Work-at-Home Mom


    Abbey Fatica, a mompreneur with three pre-school children (including a newborn!) explores the idea of Mommy Guilt vs Entrepreneur Guilt, and how she works her business around her family’s schedule.

    [ Read More ] • [ No Comments ] • [ Filed under Mompreneurs at work ] • [ 1/09/12 ]
  • Do Work-at-Home Moms really get Maternity Leave?


    Going on maternity leave as a sole business owner is hard, but if you run your business out of your home it is possible. It’ll take planning! Abbey Fatica, who is now pregnant with her third child, reveals the strategies she’s put in place to allow herself to take some down-time when she needs to.

    [ Read More ] • [ 2 Comments ] • [ Filed under Mompreneurs at work ] • [ 12/15/11 ]
  • Effective Email Marketing with Newsletters


    Abbey Fatica gives tips for using newsletters as part of an effective email marketing campaign. How often should you send out a newsletter? Who should you send it to? How do you grow your list? How can you keep your subscribers interested? Read on to find out!

    [ Read More ] • [ 2 Comments ] • [ Filed under Marketing ] • [ 11/23/11 ]
  • Gain Lots of Followers Without Landing in “Facebook Jail”


    Abbey Fatica has survived Twitter and Facebook JAIL and is back to tell you how YOU can get more followers without landing your accounts in hot water. Following up last month’s article on “Guerrilla Marketing Gone Wrong,” Abbey shares two more Guerrilla Marketing strategies, explains what a Silent Tagging Ladder is and why you should join one!

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 10/03/11 ]
  • Guerrilla Marketing Gone Wrong!


    Social media is a great way to promote your business, but some networks like Facebook and Twitter place restrictions on Guerrilla Marketing tactics. Abbey Fatica gives you the heads up on what things you may be doing that can land you in “Facebook Jail” or “Twitter Block.”

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 9/12/11 ]
  • 5 Ways of Marketing Your Business Online


    As a business owner, it is hard to market your company alone. Getting on social networks is crucial to marketing a business in this day in age, but are you using them to their fullest potential? Abbey Fatica shares five ways you can increase your sales and reach a larger network by marketing your business online.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 8/09/11 ]
  • 10 Steps to Increase Your SEO Overnight


    When Abbey Fatica opened her business in 2009, she struggled to understand what Search Engine Optimization was all about. Once she figured it out, she was able to see better SEO results for her own website and that of her clients. If you want a shortcut to getting better SEO results, read Abbey’s 10 Steps and put them into practice right away.

    [ Read More ] • [ 1 Comment ] • [ Filed under Business ] • [ 7/12/11 ]
  • Marketing Your Business with a Twitter Party


    What is a Twitter Party? How can you use it to market your business or promote your products? Abbey Fatica explains the how, when, and why of Twitter Parties, giving you information and links you can use right away to learn how to run your own.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 6/13/11 ]
  • Facebook for Business: Personal Pages and Fan Pages


    What can Facebook do for your business? Is it okay to talk business on your personal page? What about being personal on your fan page? Abbey Fatica explains how you can best use Facebook for business and networking.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 5/09/11 ]
  • Twittering for Business – a Beginner’s Guide


    Are you thinking of using Twitter for promoting your business but aren’t sure how to start? Abbey Fatica, our newest contributor, gives her take on why small business owners should seriously consider twittering as part of a low-cost promotional campaign, and how you can get started. She also helps you learn some of the etiquette before you venture online.

    [ Read More ] • [ 3 Comments ] • [ Filed under Marketing ] • [ 4/11/11 ]
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