Wednesday, June 19th, 2013

More from Carolyn West-Price Touhey

  • Keep Your Clients: Tell ‘em You Love Them


    Keep Your Clients: Tell 'em You Love 'em (Photo: Alex P.)In honor of Valentine’s Day, it seems only appropriate to think about relationships, especially business relationships.

    We all know that doing business, especially in smaller communities, is all about strong business relationships. But, we also know that good relationships are not built over night.
     
    When you think about the statistic that that it costs at least five times more to lure a new customer than to keep an old one, it only makes sense (and cents…or dollars) to nurture relationships with the people who already know you. 
     
    When you compound that with the fact that 67 percent of customer stop doing business with a company because they feel unappreciated
    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 2/11/13 ]
  • Top 3 Secrets to Keeping your Customers Happy


    Building a strong and profitable business means building a loyal customer base, but how can you keep your clients from straying when there’s so much competition around, tempting them with discounts and other offers? Carolyn West-Price Touhey reveals three secrets you can use right now to keep your customers happy and increase the chance of them staying with you.

    [ Read More ] • [ No Comments ] • [ Filed under Customer Service Secrets ] • [ 7/19/11 ]
  • Part 2: The More You Give, The More You Get


    Carolyn West-Price Touhey follows up last month’s article with more tips on creating win-win marketing opportunities with charities. This feel-good marketing technique allows you to help your community while promoting your business to your local customers — an excellent option for the entrepreneur on a budget!

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 6/20/11 ]
  • Part 1: The More You Give, The More You Get


    How can you, as an entrepreneur, market your company on a small budget? Carolyn West-Price Touhey gives tips for tooting your own horn and connecting with your community in a win-win manner with feel-good marketing.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 5/16/11 ]
  • Make it Easy for Customers to Do Business With You!


    How easy is it for your potential customers to do business with you? Have you considered all the possible obstacles that might deter them from doing business with YOU? Carolyn West-Price Touhey gives three examples of common business practices that could deter a customer, and what you can do to remove the roadblocks.

    [ Read More ] • [ 3 Comments ] • [ Filed under Customer Service Secrets ] • [ 3/21/11 ]
  • Keep your Customers: Let them know you Love them!


    February is a month of love, and remembering to tell your customers (and employees, too!) how much you love and appreciate them is a great way of strengthening relationships. Carolyn West-Price Touhey gives valuable ideas on how tell your customers, “I love you.”

    [ Read More ] • [ 3 Comments ] • [ Filed under Customer Service Secrets ] • [ 2/21/11 ]
  • Market Wisely and Save Money in 2011


    Can you improve your marketing efforts and save money at the same time? Carolyn West-Price Touhey reveals the three keys to effective marketing and explains how using them in your business can help you market more wisely and save money in the process.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 1/17/11 ]
  • Smart Marketing For 2011: Just A Plan Ahead


    The end of the year is a great time to reflect on your business. Did you meet your goals for last year? What do you want to achieve for the coming year? Marketing expert Carolyn West-Price Touhey explains why you should make a one-year marketing plan for your business that includes reconnecting with recent and past clients.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 12/20/10 ]
  • 10 Tips for Effective Networking


    Carolyn West-Price Touhey gives 10 tips on how to network effectively. Think you can only network at business events? Do you believe printing off cards from your own computer is a good idea? Think again!

    [ Read More ] • [ 7 Comments ] • [ Filed under Marketing ] • [ 11/22/10 ]
  • Keep Clients by Celebrating Thanksgiving…everyday!


    It is far more cost-effective to keep your existing clients than it is to find new ones. Carolyn West-Price Touhey, owner of SmartBiz Strategy, reveals one of her many secrets to building client loyalty by practicing thanksgiving on a regular basis.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 10/11/10 ]
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