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How-to: Choose a Copywriter for Your Marketing Success
.jpg "How-To: Choose a Copywriter for Your Marketing Success (Photo: Billy Alexander)")
One of the best pieces of advice I can give any entrepreneur, business owner and marketing professional (remember, if you’re in business you’re a marketer) is to invest in your copy wisely. This means making sure you’re crafting effective messages that move your prospects to take action and support your overall marketing strategies. Often, this means outsourcing your copywriting to a pro.Copy is the written part of any of your marketing, advertising and promotional materials. I often share one of my favorite analogies from my friend, colleague and the first high-level mentor I ever invested in, Lorrie Morgan-Ferrero. She says that copy is the DNA of all marketing materials. Think about that for a minute. Imagine stripping away the words from any broadcast radio or televisions script, print ad, brochure, website, billboard, business card…well, you get the idea. As you imagine advertising, marketing and promotional pieces without words you begin to realize how important your copy really is. …
[ Read More ] • [ No Comments ] • [ Filed under How-To ] • [ 11/14/11 ] -
How-to: Create a Profitable Business Plan! (Part 1)
Ellen Rohr gives step-by-step instructions on how to create and organize a business plan that will propel your business forward. If you already have a plan, maybe it’s time for a “business makeover!” Check out Ellen’s tips and suggestions for maximizibg your profitability.
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Conflict Resolution: Take Responsibility
Conflict resolution is a valuable tool for entrepreneurs to practice not only for business, but for their other relationships as well. Dr. Patty Ann Tublin, a relationship expert, reveals the third of five skills she mentions in “Conflict Resolution Success in Business & Marriage.”
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The Purpose of Life Is a Life of Purpose
Do you know what your true life purpose is? Are you already following it? Or are you struggling to discover what it is? Maybe you thought you knew and followed that passion, only to find yourself now at a crossroads. Karen Dodd addresses some of these questions and offers exercises to help you discover what you were meant to do.
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Retail Therapy and Do-it-Yourself Checkouts
Deborah Kimmett shares her humorous take on the growing trend of businesses doing less-and-less for their customers by installing do-it-yourself checkouts.
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Grow Your Business by Improving Your Procedures
“As I work with entrepreneurs, I frequently experience times when they are overwhelmed and not able to move their business forward because they don’t know what to do. Does this sound like you?” Catherine Rocheleau explains what systems are and how you can improve your business growth by having good ones in place.
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Does Your Business Plan Suck?
Does your business plan suck? Do you wish you could do an Extreme Makeover on your business? Ellen Rohr asks you to take an honest look at whether or not you’re happy with your business and if not, ask yourself how can you make things better?
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3 Things Every Business Owner Should Do
Are you working on your business, or in it? Do you have strategies in place to help your business grow? Or are you feeling overwhelmed by all the things you need to do? Rigdha Acharya shares three things every entrepreneur should do if they want their business to thrive and be sustainable.
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Couch to 5K: A Much-Needed Do Over
“Surprise, surprise, this week went pretty well until the very end, at which point I had a total Mommy meltdown and had to rearrange five rooms of furniture to restore my sanity.” ML Broxton explains why her team decided to have a ‘do over’ and reveals the results of Week 2 — the sequel.
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Create a Unique Brand by Finding Your Authentic Self
Are you forcing yourself to wear business black to networking events in order to fit in, even when you’d rather go bright and bold? Do you work hard to follow the norm? Natasha Golinsky shares her ideas on how you can build an even better business through finding, and listening to, your authentic self.
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Get Out From Under Your Own Microscope
Is focusing on your shortcomings a way to help you towards self-improvement or a form of self-sabotage? Carmen Jubinville explores why we tend to focus on our faults instead of our accomplishments, and gives three tips you can use everyday to decide when, why and whether to put yourself under the microscope.
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Conflict Resolution: Communicate Effectively
Due to modern technology, we have never had more methods by which to communicate with each other than ever before. Yet, do we actually listen to each other? If you are a fan of talk radio, TV, etc., you’ll notice when conflict arises, effective communication goes out the window. Dr. Patty Ann teaches skills on how to communicate effectively to resolve conflict.
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How-To: Prune your Business Plan for Success
Ellen Rohr gives a step-by-step guide on how to review your business plan and prune it down to make it focused, so your plan can work more effectively for you. This is not just a one-time thing, but something you can do regularly as your business grows and changes. A well-made plan that you review regularly can help keep you moving towards profitable goals.
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Are You Flexible Enough to See Opportunity?
Sometimes the Universe sends you opportunities that you don’t recognize or don’t want, and the more you say “no” the more the Universe tries to get you to say “Yes.” Lisa Sansom explains how it’s happened to her, and what the results were.
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Food Allergies and Intolerances
Food allergies are becoming a growing public health concern in the United States. More than 12 million Americans have food allergies, including three million children. Corinne Kantor, The Food Cop, explains the difference between a food allergy versus intolerance, and she lists the most common allergy foods.
