Monday, March 8th, 2021

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  • IT Marketing

    I was flipping through one of those junk mail advertising circulars that landed in my mailbox a couple days ago, and I noticed a colorful, full-page glossy advertisement on page two. This ad must have cost big bucks. Knowing what I know about advertising costs in my area, this must have been close to a $1,000 outlay (or more).

    Avoid Poor Positioning with IT Marketing

    But, it was one of the worst ads for positioning that I've ever seen. To prevent you from making the same IT marketing mistakes, I'm going to point out a couple of the biggest problems

    [ Read More ] • [ No Comments ] • [ Filed under Case Studies ] • [ 10/05/09 ]
  • Viral Marketing – Success Or Failure?

    This case study in viral marketing is the result of a wonderful experience I had recently participating in a business networking event. A friend and business acquaintance, retired from a career in tradition marketing, recently started learning about social networking. He got the brilliant idea to help business owners using a combination of tribal marketing and social networking, with an emphasis on New Thought spiritual practices. How cool is that?

    [ Read More ] • [ 1 Comment ] • [ Filed under Case Studies ] • [ 10/05/09 ]
  • Self Discovery and Exploration

    When is the last time you made time for self-reflection? When we take some time to ask those questions that allow us to explore and discover answers about where we are in our life and what things we would like to see changes in our life, this type of self-reflection can drive us to create an action plan that will help make our desires become a reality in our life.

    [ Read More ] • [ No Comments ] • [ Filed under Life ] • [ 9/30/09 ]
  • How-to: Manage Change in Your Business

    Whatever change your business is faced with, managing the change effectively is key to success. Here are some tips and ideas that may help you in managing that change.

    [ Read More ] • [ No Comments ] • [ Filed under How-To ] • [ 8/30/09 ]
  • Cathrine M. Ann: from homeless to millionaire

    Cathrine M. Ann, president of Consumer Connections Inc., does over $1-million in revenue annually with her home-based business. But when she started 12 years ago, she was 40 years old, unemployed, broke and homeless. She wasn’t worried, though. She had a plan.
    “I was either going to start a business or rob a bank,” she says. She was serious.

    [ Read More ] • [ 21 Comments ] • [ Filed under Business ] • [ 8/29/09 ]