Tuesday, February 25th, 2020

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  • Marketing Your Business with a Twitter Party


    Entrepreneurs can use a Twitter Party to promote their business. (Photo)

    Twitter parties are all the rage right now. Many Twitter parties can have 100 or more people attend at one time depending on the topic, prizes and how well the party is marketed. If you are the host of the party, this is a great way to connect with other people and raise your number of followers who could potentially become future clients. What a quick way to make 100 or more new friends in just an hour, who are already interested in your product.

    The question many people ask is, “Can I throw my own and how does it work?”

    Yes you can! But it takes some prep and A LOT of energy and concentration!

    The first question that I often get is: What is a Twitter party?

    In its most basic form, a Twitter party is a fast-paced online party taking place on Twitter.

    How does a Twitter Party Work and how do I put one together?

    The first step is to figure out what your discussion topic is going to be. For example, you can discuss your business relaunching for your website (and give away products from your business) or you have a new product coming out that you want to promote. Either of these can make for great topics and a fabulous way to give away your product to people in your twitter community.

    Then comes the date of the party and time: 9 pm EST on a weekday typically has the highest turnout rate and should last no more than one hour, because most people won’t stay longer than that.

    The biggest success I have had is on Monday nights! Saturdays and Sundays are not so good because our target audience is not online as much on the weekend and the turnout rate is much lower than during the week.

    You need to think of five or six questions you want people to discuss. Mind you, they have to fit in about 130 characters because you have to account for the hashtag.

    What is a Hashtag?

    A hashtag is a way for people to search for tweets that have a common topic. You want to do something related to what you are giving away or to your company name. You don’t want it too long and you want something easy for people to type like #LYMtalk. Party goers can then follow just the hashtag for the party and join in on the discussion directly. (Notice that the hashtag starts with a number sign (#) followed by text, with no spaces in between.)

    How to Follow the Twitter Party?

    These parties move so quickly that it can sometimes be difficult to follow them directly on the main Twitter site. I suggest that you go to TweetGrid.com or TweetChat.com and type in a hashtag for a party and kind of learn how it works before you take on this task by yourself. These grids are great because the only thing you see in your twitter feed is the party, so you don’t have to worry about other things that are going on.

    Time to Run the Party:

    It is a smart idea to have at least two people co-hosting your party. My suggestion is that one person will run the discussion and the other will handle the distribution of prizes. But if there is a lull at the party then either person can jump in to help the other host keep the conversation moving.

    Roles:

    Prize Distribution can be tricky sometimes so it is helpful to have one person to take control of this aspect. Use random.org and then contact the winner while the other host is discussing more topics with the party goers.

    The Conversationalist needs to be an expert on the topic at the Twitter Party, so that if people have questions about anything they will be able to answer it. (Example: If a business is co-hosting the party then the owner or employee should be in charge of running the discussion aspect of the party.)

    You must clarify to the party goers who they need to follow for the conversation and who they need to message their prize questions to. As for the winner’s information, they can just Direct Message the co-host their address or fill out a winner’s form (that you will need to set up ahead of time).You will just have to make sure that you are “following” them because otherwise they can’t send you a message.

    # of Prizes:

    This is up to you but I suggest five or six. Too many and it gets out of control for the person in charge of distribution. Too few and people lose interest and leave your party.

    How can people sign up:

    Enlist one of your co-hosts to have a reservation page on their website. Using a Mr.Linky is  one of the easiest ways for people to post their twitter handles and urls and you can post it on multiple pages. This way, you can kind of get an idea of how many people are going to attend. They don’t need to RSVP, but it allows them to get all the information about the party.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 6/13/11 ]
  • Is Entrepreneurship Compatible with a Happy Marriage?


    Marriages and businesses have something in common: they take a lot of work if you want them to succeed. Dr. Patty Ann Tublin, a relationship expert, addresses a topic that few people consider as they prepare for entrepreneurship: what affect will it have on your marriage? Can your marriage survive the added stress? Financial worries? Role changes?

    [ Read More ] • [ 5 Comments ] • [ Filed under Business ] • [ 6/13/11 ]
  • Eating Healthy on a Budget


    Are you looking at ways to eat healthier meals without breaking your wallet? Corinne Kantor reveals the secrets of eating well and saving money on a budget. For example, shopping at the Farmer’s Market near closing time, buying just what you need from a bulk bin, and giving up name brands for generic.

    [ Read More ] • [ No Comments ] • [ Filed under Health ] • [ 6/07/11 ]
  • Stalk Your Mentors on the Way to Success


    Strong mentors can give you many advantages in your career, from providing advice to opening doors. Yet do we, as entrepreneurs, seek out mentors or do we insist on doing it all ourselves? Lisa Sansom talks about what she learned at a conference where Warren Bennis, a leadership guru, spoke.

    [ Read More ] • [ No Comments ] • [ Filed under Business ] • [ 6/07/11 ]
  • 5 Tips for Marketing Your Business Effectively


    Running a small business means wearing many hats. If marketing isn’t your strong point, don’t worry: Dana Humphrey of Whitegate PR reveals some tips for promoting your business — for free! — using “guerrilla marketing” tactics. So, get ready to get out there and promote, promote, promote!

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 5/31/11 ]
  • Self-Marketing: Get the Phone Ringing! – Part 2


    In Part 1, Ellen Rohr explained the importance of thinking positively as an entrepreneur. In Part 2, she gives you a list of creative marketing ideas to help you promote your business so you can increase exposure and profitability.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 5/23/11 ]
  • 7 Keys to Becoming a Better Leader – Part 3


    Catherine Rocheleau provides the final two keys to becoming a successful leader in the final installment of her three-part series. How many keys do you have? Are you practicing what you need to become a better, more successful leader?

    [ Read More ] • [ No Comments ] • [ Filed under Business ] • [ 5/23/11 ]
  • Earning More While Working Less – Part 1


    Don’t know how to grow your business and make more money? Want to work less without seeing your income shrink? Karen Dodd looks at ways you can create passive income so you can increase your cashflow with a little extra work now, for less work later. She also looks at a real-life case study of someone who was having trouble seeing how she could grow her business.

    [ Read More ] • [ 3 Comments ] • [ Filed under Case Studies,New Clients by Design ] • [ 5/23/11 ]
  • Part 1: The More You Give, The More You Get


    How can you, as an entrepreneur, market your company on a small budget? Carolyn West-Price Touhey gives tips for tooting your own horn and connecting with your community in a win-win manner with feel-good marketing.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 5/16/11 ]
  • 5 Sure Ways to Fall in Love With Your Body


    We all tend to have things about ourselves that we don’t like, and if we’re not careful, we can damage our own self-esteem through negative thoughts. Carmen Jubinville gives five things we can do to “fall in love” with ourselves, strengthen our self-image, and be kinder to ‘me.’

    [ Read More ] • [ 4 Comments ] • [ Filed under Health ] • [ 5/16/11 ]
  • How-to: Achieve Better Networking Results with Positive Emotions


    Lisa Sansom explores how positive thinking and emotions can help you achieve better networking results. If networking tends to stress you out, she also gives a few ideas of things you can do to help shake off the humdrums and feel like smiling again.

    [ Read More ] • [ No Comments ] • [ Filed under How-To ] • [ 5/16/11 ]
  • Facebook for Business: Personal Pages and Fan Pages


    What can Facebook do for your business? Is it okay to talk business on your personal page? What about being personal on your fan page? Abbey Fatica explains how you can best use Facebook for business and networking.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 5/09/11 ]
  • Dietary Fat – the Good and the Bad!


    Confused about fats? Unsure which ones are good for you and which ones you should avoid? Corinne Kantor, The Food Cop, gives you the low-down on both good and bad dietary fats, a list of health benefits fats give us, as well as an example of how to figure out your personal daily recommended intake.

    [ Read More ] • [ No Comments ] • [ Filed under Health ] • [ 5/02/11 ]
  • Promote Your Business Through the Power of Stories


    What do YOU have in common with David Chilton, author of “The Wealthy Barber?” Like David, you, too, are a storyteller even if you don’t know it yet. And the story that is uniquely yours is one that can help make you and your business memorable. Lisa Sansom tells you how to find YOUR story and give it voice.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 5/02/11 ]
  • Self-Marketing: Get the Phone Ringing! – Part 1


    What do sales, tornadoes, and positive thinking have in common? If you’re having trouble getting sales, or even finding the courage to pick up the phone some days, Ellen Rohr has a great true story to motivate you, and tips on steps you can take RIGHT NOW to help you get started.

    [ Read More ] • [ 2 Comments ] • [ Filed under Marketing ] • [ 4/28/11 ]