Marketing 
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Strategic Alliances Are Key to Success in Biz
Take a look at any successful business out there and you will see that they have more than one product/service offering. It may not always be apparent to the potential client/customer but B2B Strategic Alliances are key to the success of any business. Many Strategic Alliances are formed by partnering with a business that offers a complimentary service or product that your current or potential clients need or want.
What can this mean for your current business? Additional income! In most cases, agreements have been reached and monetary commitments in the form of commissions or referral fees have been set up… or in some cases, the exchange of business leads. Either way, by partnering with another company, you have the potential to greatly increase your business. …
[ Read More ] • [ 3 Comments ] • [ Filed under Marketing ] • [ 11/22/10 ] -
Marketing: Thank You’s and Greeting Cards
Building your business means building relationships with your clients and vendors. What are some ways to go about building and strengthening these relationships? From sending cards to mentioning them in your newsletter, Tracey Ehman points out that saying Thank You is a small thing that goes a long way.
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Keep Clients by Celebrating Thanksgiving…everyday!
It is far more cost-effective to keep your existing clients than it is to find new ones. Carolyn West-Price Touhey, owner of SmartBiz Strategy, reveals one of her many secrets to building client loyalty by practicing thanksgiving on a regular basis.
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Entrepreneurs, Education, and a “can do” attitude
Tracey Ehman explains how education and a ‘can do’ attitude can put you at the head of the pack.
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Speak Up, Speak Out – Take the Stage
It’s a brand new year and it’s time to take stock of your accomplishments in 2009 and start planning carefully for 2010. This month I feel it’s important to talk about two additional gifts which can boost your personal and business image – public speaking and publishing a book.
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Mhairi Petrovic – Social Media Guru
“Social media is like a pub in Britain,” says Mhairi Petrovic, president of Out-Smarts Marketing Inc., a company that helps entrepreneurs understand how they can use the internet to promote their businesses. “People in Britain go to the pubs to get together, socialize, share information, anecdotes, and photographs, and to interact.”
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IT Marketing
I was flipping through one of those junk mail advertising circulars that landed in my mailbox a couple days ago, and I noticed a colorful, full-page glossy advertisement on page two. This ad must have cost big bucks.
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Viral Marketing – Success Or Failure?
This case study in viral marketing is the result of a wonderful experience I had recently participating in a business networking event. A friend and business acquaintance, retired from a career in tradition marketing, recently started learning about social networking. He got the brilliant idea to help business owners using a combination of tribal marketing and social networking, with an emphasis on New Thought spiritual practices. How cool is that?
