Friday, August 7th, 2020

Marketing rss

  • Part 3: How to Create a Remarkable and Unforgettable Brand

    Rebrand Your Business

    In my previous articles (Part 1 and Part 2) you learned how to establish your target market and identify their urgent needs and compelling desires and how your offering is an investment worth making. Now you’re ready to develop a plan for deciding how you want to be known in your market—in a compelling and unforgettable way.

    How are you going to do this? By developing a personal brand, that’s how. It’s an important key to your success. Think of women who have done this very well.

    Define your brand and own it!

    Dare I say Sarah Palin, love her or hate her, is a true brand. She made some savvy business moves during her political campaign that have led to her publishing a book, becoming a keynote speaker and now a TV program on the life of the Palins!

    [ Read More ] • [ 6 Comments ] • [ Filed under Marketing ] • [ 12/28/10 ]
  • Part 2: Thinking of rebranding your business?

    In Part 2 of her article series on business rebranding, Natalie Sisson outlines the steps you need to go through in order to figure out your niche market, and she gives real-life examples from her experiences as she goes about rebranding her own business.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 12/20/10 ]
  • Smart Marketing For 2011: Just A Plan Ahead

    The end of the year is a great time to reflect on your business. Did you meet your goals for last year? What do you want to achieve for the coming year? Marketing expert Carolyn West-Price Touhey explains why you should make a one-year marketing plan for your business that includes reconnecting with recent and past clients.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 12/20/10 ]
  • Part 1: Thinking of rebranding your business?

    Natalie Sisson shares her experiences as she embarks on rebranding her 18-month-old company into something the better reflects her goals and target market. In a series of articles, she’ll draw on her own personal experiences to give you the information you’ll need when you’re ready to rebrand.

    [ Read More ] • [ 5 Comments ] • [ Filed under Marketing ] • [ 12/06/10 ]
  • Make YOUR Business Stand Out From the Crowd

    What makes your business stand out from the competition? Elizabeth Southall, sales specialist, helps readers create their unique selling proposition in just four easy steps. If you already know your USP, check to make sure it’s as polished as it could be.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 11/29/10 ]
  • 10 Tips for Effective Networking

    Carolyn West-Price Touhey gives 10 tips on how to network effectively. Think you can only network at business events? Do you believe printing off cards from your own computer is a good idea? Think again!

    [ Read More ] • [ 7 Comments ] • [ Filed under Marketing ] • [ 11/22/10 ]
  • Strategic Alliances Are Key to Success in Biz

    Tracey Ehman explains how strategic alliances are key to running a successful business, and gives examples of potential strategic alliances to help you start brainstorming your own possibilities.

    [ Read More ] • [ 3 Comments ] • [ Filed under Marketing ] • [ 11/22/10 ]
  • Marketing: Thank You’s and Greeting Cards

    Building your business means building relationships with your clients and vendors. What are some ways to go about building and strengthening these relationships? From sending cards to mentioning them in your newsletter, Tracey Ehman points out that saying Thank You is a small thing that goes a long way.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 10/18/10 ]
  • Keep Clients by Celebrating Thanksgiving…everyday!

    It is far more cost-effective to keep your existing clients than it is to find new ones. Carolyn West-Price Touhey, owner of SmartBiz Strategy, reveals one of her many secrets to building client loyalty by practicing thanksgiving on a regular basis.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 10/11/10 ]
  • Entrepreneurs, Education, and a “can do” attitude

    Tracey Ehman explains how education and a ‘can do’ attitude can put you at the head of the pack.

    [ Read More ] • [ 3 Comments ] • [ Filed under Marketing ] • [ 9/20/10 ]
  • Why Women Have a Marketing Edge

    Thank goodness, astute women are realizing that we don’t need to act or work like men to get ahead. In fact, many recent studies have shown that we can literally kill ourselves by trying to work the same way as men.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 3/01/10 ]
  • Speak Up, Speak Out – Take the Stage

    It’s a brand new year and it’s time to take stock of your accomplishments in 2009 and start planning carefully for 2010. This month I feel it’s important to talk about two additional gifts which can boost your personal and business image – public speaking and publishing a book.

    [ Read More ] • [ 4 Comments ] • [ Filed under Marketing ] • [ 1/18/10 ]
  • Mhairi Petrovic – Social Media Guru

    “Social media is like a pub in Britain,” says Mhairi Petrovic, president of Out-Smarts Marketing Inc., a company that helps entrepreneurs understand how they can use the internet to promote their businesses. “People in Britain go to the pubs to get together, socialize, share information, anecdotes, and photographs, and to interact.”

    [ Read More ] • [ 2 Comments ] • [ Filed under Marketing ] • [ 10/15/09 ]
  • IT Marketing

    I was flipping through one of those junk mail advertising circulars that landed in my mailbox a couple days ago, and I noticed a colorful, full-page glossy advertisement on page two. This ad must have cost big bucks.

    [ Read More ] • [ No Comments ] • [ Filed under Case Studies ] • [ 10/05/09 ]
  • Viral Marketing – Success Or Failure?

    This case study in viral marketing is the result of a wonderful experience I had recently participating in a business networking event. A friend and business acquaintance, retired from a career in tradition marketing, recently started learning about social networking. He got the brilliant idea to help business owners using a combination of tribal marketing and social networking, with an emphasis on New Thought spiritual practices. How cool is that?

    [ Read More ] • [ 1 Comment ] • [ Filed under Case Studies ] • [ 10/05/09 ]