Tuesday, March 26th, 2019

Marketing rss

  • Smart Ways to Promote Your Business For Free


    Promote your Business for Free (Photo: Robert Linder)There's an old business maxim that goes "You have to spend money to make money." While it's true that you must invest in your business to see it grow, that doesn't mean you need to spend much to get big results, especially if you are spending smart. In today's networked world there are plenty of opportunities to promote your business and grow your pool of potential customers with minimal investments of time and money. There are three keys to successful free business promotions: a little computer savvy, a little friendliness, and a solid company identity.

    3 keys to successful free business promotions

    1. Computer know-how

    You don't have to be a technical genius to promote your business online, you just need to understand a few key locations. The first is your own website. As the online face of your business, your website should be clean, functional, and frequently updated with new content.

    [ Read More ] • [ 2 Comments ] • [ Filed under Marketing ] • [ 7/26/11 ]
  • Self-Marketing: Get the Phone Ringing! – Part 3


    Are you looking for new ideas to market your business? Ellen Rohr’s “Get the Phone Ringing” series is designed to spark your creative energies and wake up your inner PR genius! Use her ideas “as is,” mix-and-match to create new ones, or use them as a springboard for your own PR brainstorming session.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 6/27/11 ]
  • Part 2: The More You Give, The More You Get


    Carolyn West-Price Touhey follows up last month’s article with more tips on creating win-win marketing opportunities with charities. This feel-good marketing technique allows you to help your community while promoting your business to your local customers — an excellent option for the entrepreneur on a budget!

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 6/20/11 ]
  • Earning More While Working Less – Part 2


    In Part 2 of “Earning More While Working Less,” Karen Dodd tells how you can use the knowledge, skills and passion you already have to create “information products” and explores what these products might look like. She also gives information you can use right away on pricing your products.

    [ Read More ] • [ No Comments ] • [ Filed under Case Studies,New Clients by Design ] • [ 6/14/11 ]
  • Marketing Your Business with a Twitter Party


    What is a Twitter Party? How can you use it to market your business or promote your products? Abbey Fatica explains the how, when, and why of Twitter Parties, giving you information and links you can use right away to learn how to run your own.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 6/13/11 ]
  • 5 Tips for Marketing Your Business Effectively


    Running a small business means wearing many hats. If marketing isn’t your strong point, don’t worry: Dana Humphrey of Whitegate PR reveals some tips for promoting your business — for free! — using “guerrilla marketing” tactics. So, get ready to get out there and promote, promote, promote!

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 5/31/11 ]
  • Self-Marketing: Get the Phone Ringing! – Part 2


    In Part 1, Ellen Rohr explained the importance of thinking positively as an entrepreneur. In Part 2, she gives you a list of creative marketing ideas to help you promote your business so you can increase exposure and profitability.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 5/23/11 ]
  • Earning More While Working Less – Part 1


    Don’t know how to grow your business and make more money? Want to work less without seeing your income shrink? Karen Dodd looks at ways you can create passive income so you can increase your cashflow with a little extra work now, for less work later. She also looks at a real-life case study of someone who was having trouble seeing how she could grow her business.

    [ Read More ] • [ 3 Comments ] • [ Filed under Case Studies,New Clients by Design ] • [ 5/23/11 ]
  • Part 1: The More You Give, The More You Get


    How can you, as an entrepreneur, market your company on a small budget? Carolyn West-Price Touhey gives tips for tooting your own horn and connecting with your community in a win-win manner with feel-good marketing.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 5/16/11 ]
  • Facebook for Business: Personal Pages and Fan Pages


    What can Facebook do for your business? Is it okay to talk business on your personal page? What about being personal on your fan page? Abbey Fatica explains how you can best use Facebook for business and networking.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 5/09/11 ]
  • Promote Your Business Through the Power of Stories


    What do YOU have in common with David Chilton, author of “The Wealthy Barber?” Like David, you, too, are a storyteller even if you don’t know it yet. And the story that is uniquely yours is one that can help make you and your business memorable. Lisa Sansom tells you how to find YOUR story and give it voice.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 5/02/11 ]
  • Self-Marketing: Get the Phone Ringing! – Part 1


    What do sales, tornadoes, and positive thinking have in common? If you’re having trouble getting sales, or even finding the courage to pick up the phone some days, Ellen Rohr has a great true story to motivate you, and tips on steps you can take RIGHT NOW to help you get started.

    [ Read More ] • [ 2 Comments ] • [ Filed under Marketing ] • [ 4/28/11 ]
  • Twittering for Business – a Beginner’s Guide


    Are you thinking of using Twitter for promoting your business but aren’t sure how to start? Abbey Fatica, our newest contributor, gives her take on why small business owners should seriously consider twittering as part of a low-cost promotional campaign, and how you can get started. She also helps you learn some of the etiquette before you venture online.

    [ Read More ] • [ 3 Comments ] • [ Filed under Marketing ] • [ 4/11/11 ]
  • The Do’s and Don’ts of Sales and Marketing


    Ever wonder how some people make “sales” look easy? Are you doing everything you can to make top sales in your biz? Ellen Rohr gives a list of Do’s and Don’t’s for making sales and marketing a little bit easier. Think of it as your own personal ‘cheat sheet’ or ‘check list.’

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 1/31/11 ]
  • Market Wisely and Save Money in 2011


    Can you improve your marketing efforts and save money at the same time? Carolyn West-Price Touhey reveals the three keys to effective marketing and explains how using them in your business can help you market more wisely and save money in the process.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 1/17/11 ]