Marketing 
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Marketing Your Business Through Community Service
"…there is no contradiction between running a business and helping the less fortunate."One of the best ways to create awareness about your business and build trust among potential customers is to pursue community service opportunities. Thanks to the internet, the scope and sorts of service opportunities available to entrepreneurs are easier to find than ever before. What follows is a simple road map that can be used to find the right opportunity for your business.
1. Identify your products and services
As an entrepreneur, identifying your main products or services should be the first and easiest step in finding the right community service opportunity. In some cases, you might be focused on one product or service; in other cases, your business might encompass several deliverables. By way of illustration, and for purposes of this essay, consider three hypothetical examples:
(a) ABC Tech specializes in web design
(b) ABC Finance specializes in saving people money
(c) ABC Writing specializes in resume writing …[ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 1/30/12 ] -
Effective Email Marketing with Newsletters
Abbey Fatica gives tips for using newsletters as part of an effective email marketing campaign. How often should you send out a newsletter? Who should you send it to? How do you grow your list? How can you keep your subscribers interested? Read on to find out!
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Create a Unique Brand by Finding Your Authentic Self
Are you forcing yourself to wear business black to networking events in order to fit in, even when you’d rather go bright and bold? Do you work hard to follow the norm? Natasha Golinsky shares her ideas on how you can build an even better business through finding, and listening to, your authentic self.
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Gain Lots of Followers Without Landing in “Facebook Jail”
Abbey Fatica has survived Twitter and Facebook JAIL and is back to tell you how YOU can get more followers without landing your accounts in hot water. Following up last month’s article on “Guerrilla Marketing Gone Wrong,” Abbey shares two more Guerrilla Marketing strategies, explains what a Silent Tagging Ladder is and why you should join one!
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Guerrilla Marketing Gone Wrong!
Social media is a great way to promote your business, but some networks like Facebook and Twitter place restrictions on Guerrilla Marketing tactics. Abbey Fatica gives you the heads up on what things you may be doing that can land you in “Facebook Jail” or “Twitter Block.”
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5 Ways of Marketing Your Business Online
As a business owner, it is hard to market your company alone. Getting on social networks is crucial to marketing a business in this day in age, but are you using them to their fullest potential? Abbey Fatica shares five ways you can increase your sales and reach a larger network by marketing your business online.
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Self-Marketing: Get the Phone Ringing! – Part 4
Welcome to the final installment of Ellen Rohr’s four-part series on self-marketing. If you’re stuck for ideas on how to publicize your business, including paid and free options, read on. You will find plenty of ideas to use right away, or let the process wake up your creative “inner marketer.”
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Smart Ways to Promote Your Business For Free
Want to promote your business for free? Dunya Carter, a marketing consultant from Australia, shares her tips for using social media to promote your business yourself, for free or nearly free. Read on to find out the three keys to successful (free) business promotions.
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Self-Marketing: Get the Phone Ringing! – Part 3
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Are you looking for new ideas to market your business? Ellen Rohr’s “Get the Phone Ringing” series is designed to spark your creative energies and wake up your inner PR genius! Use her ideas “as is,” mix-and-match to create new ones, or use them as a springboard for your own PR brainstorming session.
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Part 2: The More You Give, The More You Get
Carolyn West-Price Touhey follows up last month’s article with more tips on creating win-win marketing opportunities with charities. This feel-good marketing technique allows you to help your community while promoting your business to your local customers — an excellent option for the entrepreneur on a budget!
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Earning More While Working Less – Part 2
In Part 2 of “Earning More While Working Less,” Karen Dodd tells how you can use the knowledge, skills and passion you already have to create “information products” and explores what these products might look like. She also gives information you can use right away on pricing your products.
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Marketing Your Business with a Twitter Party
What is a Twitter Party? How can you use it to market your business or promote your products? Abbey Fatica explains the how, when, and why of Twitter Parties, giving you information and links you can use right away to learn how to run your own.
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5 Tips for Marketing Your Business Effectively
Running a small business means wearing many hats. If marketing isn’t your strong point, don’t worry: Dana Humphrey of Whitegate PR reveals some tips for promoting your business — for free! — using “guerrilla marketing” tactics. So, get ready to get out there and promote, promote, promote!
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Self-Marketing: Get the Phone Ringing! – Part 2
In Part 1, Ellen Rohr explained the importance of thinking positively as an entrepreneur. In Part 2, she gives you a list of creative marketing ideas to help you promote your business so you can increase exposure and profitability.
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Earning More While Working Less – Part 1
Don’t know how to grow your business and make more money? Want to work less without seeing your income shrink? Karen Dodd looks at ways you can create passive income so you can increase your cashflow with a little extra work now, for less work later. She also looks at a real-life case study of someone who was having trouble seeing how she could grow her business.
