Saturday, May 18th, 2013

Marketing rss

  • Successful Marketing for Your Biz

    Photo of hand plucking puzzle pieces out of the sky.Every marketing piece you create needs to focus on the results your potential ideal client or existing client needs to receive.

    As a business owner you know that you must continually bring new prospects into your funnel. The funnel always needs to be full, and one of the best ways to do this is by implementing key marketing strategies. Many people forget this when they get busy with existing clients.

    For most solopreneurs their key marketing tools consist of business cards, post/rack card, website, ezine/enewsletters and blogs. If you are just in start-up mode you may not be using all of these tools yet; as you grow you will want to be reaching your target market using as many marketing strategies that will attract the right clients to you.


    From branding to creating your marketing materials, tell your clients what transformation they will get because you are solving their problem!

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 5/14/13 ]
  • Key to Developing Your Online Profile

    Karen Dodd gives six simple steps for developing your online profile.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 4/29/13 ]
  • Keep Your Clients: Tell ‘em You Love Them

    In honour of Valentine’s Day, Carolyn West-Price Touhey talks relationships — business relationships, that is. She also gives tips on how to tell your customers, employees, etc. that you love them.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 2/11/13 ]
  • 4 Ways to Attract More Clients to Your Biz

    Narges Nirumvala gives four tips on how to attract more clients to your business.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 9/04/12 ]
  • CSR – Not Just for Big Business!

    Catherine Rocheleau gives tips on how you can incorporate Corporate Social Responsibility (CSR) into your own business, for positive social impact and better business results.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 8/28/12 ]
  • Engage and Grow Your Customer Base

    Raj Singh tells you how to use a little-known online tool to grow your subscriber list online, so you can reach more potential customers.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 8/16/12 ]
  • I Am What I Brand

    Rebranding is risky business and can reap wonderful rewards, or be a terrible mistake. Sandra Garcia recounts her journey and the reasons she recently rebranded her business.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 8/07/12 ]
  • How to Market to Women

    Women make 85% of the purchasing decisions, yet traditional marketing focuses on selling to men. Lisa Manyon explains a new, female-friendly marketing formula she’s been trying out.

    [ Read More ] • [ 2 Comments ] • [ Filed under Marketing ] • [ 7/24/12 ]
  • Discover Your Brand’s Unique Personality

    Business coach Veronica Drake reveals how you can discover and build upon the unique personality of your brand. Includes questions to help you figure out if your current branding matches your authentic self.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 7/16/12 ]
  • What You Must Know for Successful Marketing

    Copy is vital to your marketing success BUT if you’re missing this ONE component it can cause your copy to fall flat. Lisa Manyon, a professional copywriter, reveals what you need to know before you begin your copywriting project if you want to ensure maximum success.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 5/07/12 ]
  • A Confusing Journey on the Search for Success

    In the current economy, it takes a lot of effort to keep a small business afloat. Deborah Kimmett, motivational speaker and humorist, discovers that being a comedian isn’t paying the bills, so she hires a marketing consultant to help her define her business. He challenges her to “find her salt.”

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 2/23/12 ]
  • Marketing Your Business Through Community Service

    Raj Singh, freelance writer and founder of Capital Idea Network, explains how partnering with charities and performing community service can help you enhance your business reputation and gain free marketing and promotion in the media.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 1/30/12 ]
  • Effective Email Marketing with Newsletters

    Abbey Fatica gives tips for using newsletters as part of an effective email marketing campaign. How often should you send out a newsletter? Who should you send it to? How do you grow your list? How can you keep your subscribers interested? Read on to find out!

    [ Read More ] • [ 2 Comments ] • [ Filed under Marketing ] • [ 11/23/11 ]
  • Create a Unique Brand by Finding Your Authentic Self

    Are you forcing yourself to wear business black to networking events in order to fit in, even when you’d rather go bright and bold? Do you work hard to follow the norm? Natasha Golinsky shares her ideas on how you can build an even better business through finding, and listening to, your authentic self.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 10/16/11 ]
  • Gain Lots of Followers Without Landing in “Facebook Jail”

    Abbey Fatica has survived Twitter and Facebook JAIL and is back to tell you how YOU can get more followers without landing your accounts in hot water. Following up last month’s article on “Guerrilla Marketing Gone Wrong,” Abbey shares two more Guerrilla Marketing strategies, explains what a Silent Tagging Ladder is and why you should join one!

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 10/03/11 ]
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