Marketing 
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Why Women Have a Marketing Edge
Thank goodness, astute women are realizing that we don't need to act or work like men to get ahead. In fact, many recent studies have shown that we can literally kill ourselves by trying to work the same way as men.
One of the enviable attributes that women have in business (and in particular, marketing) is that we have a different way of looking at things. By having very good social-perception and the ability to empathize, females tend to be extremely effective at negotiating and bringing people together. Women's intuition – not always looked upon as a professional skill – is tremendously helpful in picking up clues that are not necessarily voiced by the person with whom we are communicating.
The ability to see things on the radar that our male counterparts may overlook is another powerful difference in how we lead. Marketing is more about leadership and communication, than it is about selling. Our communication skills allow us to connect with prospects, team-members and others in a way that builds that all-important Know, Like and Trust Factor. Techniques or specifics of your particular industry can add another layer of competency, but it's the underlying connection that builds the foundation of success in your chosen field. …
[ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 3/01/10 ] -
Speak Up, Speak Out – Take the Stage
It’s a brand new year and it’s time to take stock of your accomplishments in 2009 and start planning carefully for 2010. This month I feel it’s important to talk about two additional gifts which can boost your personal and business image – public speaking and publishing a book.
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Mhairi Petrovic – Social Media Guru
“Social media is like a pub in Britain,” says Mhairi Petrovic, president of Out-Smarts Marketing Inc., a company that helps entrepreneurs understand how they can use the internet to promote their businesses. “People in Britain go to the pubs to get together, socialize, share information, anecdotes, and photographs, and to interact.”
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IT Marketing
I was flipping through one of those junk mail advertising circulars that landed in my mailbox a couple days ago, and I noticed a colorful, full-page glossy advertisement on page two. This ad must have cost big bucks.
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Viral Marketing – Success Or Failure?
This case study in viral marketing is the result of a wonderful experience I had recently participating in a business networking event. A friend and business acquaintance, retired from a career in tradition marketing, recently started learning about social networking. He got the brilliant idea to help business owners using a combination of tribal marketing and social networking, with an emphasis on New Thought spiritual practices. How cool is that?
