Saturday, November 27th, 2021

Marketing rss

  • 4 Ways to Attract More Clients to Your Biz

    4 Ways to Attract More Clients to Your Business (Photo: Ed Myers)

    When I meet entrepreneurs, more than anything else, they tell me they need more clients. Without sales you don’t have a business, you have a hobby. So in this month’s column I’ve decided to share with you some powerful ways that you can use to increase sales and attract more clients to your business.
    First though you need to understand who your clients are. I’m talking about demographics such as gender, age, education, family income etc. But also take a closer look and figure out details like what they like to do in their spare time, what they like to read, what kind of charities they support and where they live. Really sit down and get to know these people well.
    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 9/04/12 ]
  • CSR – Not Just for Big Business!

    Catherine Rocheleau gives tips on how you can incorporate Corporate Social Responsibility (CSR) into your own business, for positive social impact and better business results.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 8/28/12 ]
  • Engage and Grow Your Customer Base

    Raj Singh tells you how to use a little-known online tool to grow your subscriber list online, so you can reach more potential customers.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 8/16/12 ]
  • I Am What I Brand

    Rebranding is risky business and can reap wonderful rewards, or be a terrible mistake. Sandra Garcia recounts her journey and the reasons she recently rebranded her business.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 8/07/12 ]
  • How to Market to Women

    Women make 85% of the purchasing decisions, yet traditional marketing focuses on selling to men. Lisa Manyon explains a new, female-friendly marketing formula she’s been trying out.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 7/24/12 ]
  • Discover Your Brand’s Unique Personality

    Business coach Veronica Drake reveals how you can discover and build upon the unique personality of your brand. Includes questions to help you figure out if your current branding matches your authentic self.

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 7/16/12 ]
  • What You Must Know for Successful Marketing

    Copy is vital to your marketing success BUT if you’re missing this ONE component it can cause your copy to fall flat. Lisa Manyon, a professional copywriter, reveals what you need to know before you begin your copywriting project if you want to ensure maximum success.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 5/07/12 ]
  • A Confusing Journey on the Search for Success

    In the current economy, it takes a lot of effort to keep a small business afloat. Deborah Kimmett, motivational speaker and humorist, discovers that being a comedian isn’t paying the bills, so she hires a marketing consultant to help her define her business. He challenges her to “find her salt.”

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 2/23/12 ]
  • Marketing Your Business Through Community Service

    Raj Singh, freelance writer and founder of Capital Idea Network, explains how partnering with charities and performing community service can help you enhance your business reputation and gain free marketing and promotion in the media.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 1/30/12 ]
  • Effective Email Marketing with Newsletters

    Abbey Fatica gives tips for using newsletters as part of an effective email marketing campaign. How often should you send out a newsletter? Who should you send it to? How do you grow your list? How can you keep your subscribers interested? Read on to find out!

    [ Read More ] • [ 2 Comments ] • [ Filed under Marketing ] • [ 11/23/11 ]
  • Create a Unique Brand by Finding Your Authentic Self

    Are you forcing yourself to wear business black to networking events in order to fit in, even when you’d rather go bright and bold? Do you work hard to follow the norm? Natasha Golinsky shares her ideas on how you can build an even better business through finding, and listening to, your authentic self.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 10/16/11 ]
  • Gain Lots of Followers Without Landing in “Facebook Jail”

    Abbey Fatica has survived Twitter and Facebook JAIL and is back to tell you how YOU can get more followers without landing your accounts in hot water. Following up last month’s article on “Guerrilla Marketing Gone Wrong,” Abbey shares two more Guerrilla Marketing strategies, explains what a Silent Tagging Ladder is and why you should join one!

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 10/03/11 ]
  • Guerrilla Marketing Gone Wrong!

    Social media is a great way to promote your business, but some networks like Facebook and Twitter place restrictions on Guerrilla Marketing tactics. Abbey Fatica gives you the heads up on what things you may be doing that can land you in “Facebook Jail” or “Twitter Block.”

    [ Read More ] • [ 1 Comment ] • [ Filed under Marketing ] • [ 9/12/11 ]
  • 5 Ways of Marketing Your Business Online

    As a business owner, it is hard to market your company alone. Getting on social networks is crucial to marketing a business in this day in age, but are you using them to their fullest potential? Abbey Fatica shares five ways you can increase your sales and reach a larger network by marketing your business online.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 8/09/11 ]
  • Self-Marketing: Get the Phone Ringing! – Part 4

    Welcome to the final installment of Ellen Rohr’s four-part series on self-marketing. If you’re stuck for ideas on how to publicize your business, including paid and free options, read on. You will find plenty of ideas to use right away, or let the process wake up your creative “inner marketer.”

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 7/28/11 ]