Business
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Sandra Garcia, Middle Child Marketing: on Being Mentored
Sandra Garcia, owner of Middle Child Marketing Inc., started her PR business four years ago after her best friend, an artist, asked her to help with a launch party.“That was the light bulb that went off in my head,” Sandra says. “I thought, maybe I should start freelancing and see how that goes.”
A few months later she had her website up and began pushing her brand. (She can now be found on Facebook, Twitter and LinkedIn as well.) But, what if things didn’t work out?
“I knew I could get another job at a PR firm,” says Sandra, “but I was a bit disillusioned by the whole corporate environment.”
Her first job out of university had been at a PR firm that specialized in the entertainment industry and did about 80% event planning. She enjoyed it at first: she gained valuable experience and was excited by the idea of meeting actors. But after awhile, she realized what she really wanted to do was hone her skills in media relations, come up with story ideas, pitch them, and see the results in the paper or on TV.
So, two years after joining the PR firm, Sandra decided it “wasn’t a good fit for me” and quit. …
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A New Year, New Opportunities and….Overwhelm?
It’s January and the start of a new year and a revved up schedule with new demands, dreams and goals. January often rolls in like a lamb after the holidays, but quickly picks up speed and ends like a lion. Are you feeling overwhelmed? Catherine Rocheleau gives three tips to conquer an out-of-control workload.
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What’s Your “X” Factor? Find Out & Attract More Clients!
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Pricing Yourself: Can You Bear the Market?
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3 R’s of Entrepreneurship – Rest, Relax & Rejuvenate
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Deal with Email Overload in 3 Easy Steps
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Is Your Team “Filet Mignon” or “Yesterday’s Leftovers?”
Natasha Golinsky wonders why some leaders can motivate their team to achieve success while others can barely get their team to ‘good enough’ and she compares leadership to cooking. Are you the type of leader who takes the easy mac-and-cheese route, or do you spend the extra time and effort to create a four-star meal?
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Conflict Resolution: Make it a Priority
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3 Facets of Business Sustainability
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Conflict Resolution: Take Responsibility
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Grow Your Business by Improving Your Procedures
“As I work with entrepreneurs, I frequently experience times when they are overwhelmed and not able to move their business forward because they don’t know what to do. Does this sound like you?” Catherine Rocheleau explains what systems are and how you can improve your business growth by having good ones in place.
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Does Your Business Plan Suck?
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3 Things Every Business Owner Should Do
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Conflict Resolution: Communicate Effectively
Due to modern technology, we have never had more methods by which to communicate with each other than ever before. Yet, do we actually listen to each other? If you are a fan of talk radio, TV, etc., you’ll notice when conflict arises, effective communication goes out the window. Dr. Patty Ann teaches skills on how to communicate effectively to resolve conflict.
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Are You Flexible Enough to See Opportunity?




