Saturday, February 4th, 2012

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  • Sandra Garcia, Middle Child Marketing: on Being Mentored


    Sandra Garcia, Publicist and Owner of Middle Child Marketing (Photo)Sandra Garcia, owner of Middle Child Marketing Inc., started her PR business four years ago after her best friend, an artist, asked her to help with a launch party.

    “That was the light bulb that went off in my head,” Sandra says. “I thought, maybe I should start freelancing and see how that goes.”

    A few months later she had her website up and began pushing her brand. (She can now be found on Facebook, Twitter and LinkedIn as well.) But, what if things didn’t work out?

    “I knew I could get another job at a PR firm,” says Sandra, “but I was a bit disillusioned by the whole corporate environment.”

    Her first job out of university had been at a PR firm that specialized in the entertainment industry and did about 80% event planning. She enjoyed it at first: she gained valuable experience and was excited by the idea of meeting actors. But after awhile, she realized what she really wanted to do was hone her skills in media relations, come up with story ideas, pitch them, and see the results in the paper or on TV.

    So, two years after joining the PR firm, Sandra decided it “wasn’t a good fit for me” and quit.

    [ Read More ] • [ No Comments ] • [ Filed under Business ] • [ 1/31/12 ]
  • Marketing Your Business Through Community Service


    Raj Singh, freelance writer and founder of Capital Idea Network, explains how partnering with charities and performing community service can help you enhance your business reputation and gain free marketing and promotion in the media.

    [ Read More ] • [ No Comments ] • [ Filed under Marketing ] • [ 1/30/12 ]
  • Money Management – Trouble-shooting Tips (Part 1)


    Ellen Rohr nearly sank her family business before figuring out how to market better and manage the finances. Join her as she explains how to stay on top of your business finances, and how to spot mistakes in your Balance Sheets and Income Statements. Her follow up post will detail how to fix those mistakes.

    [ Read More ] • [ No Comments ] • [ Filed under Money ] • [ 1/30/12 ]
  • A New Year, New Opportunities and….Overwhelm?


    It’s January and the start of a new year and a revved up schedule with new demands, dreams and goals. January often rolls in like a lamb after the holidays, but quickly picks up speed and ends like a lion. Are you feeling overwhelmed? Catherine Rocheleau gives three tips to conquer an out-of-control workload.

    [ Read More ] • [ No Comments ] • [ Filed under Business ] • [ 1/26/12 ]
  • Mineral Deficiencies Can Cause Fatigue, Low Mood


    Mineral deficiencies can cause all kinds of problems, from fatigue and difficulty thinking and remembering, to insomnia, headaches, even hair loss! Dr. Jenny Schmidt-White gives information on four of the most common mineral deficiencies, including the types of foods you can eat to counteract them and information on supplements.

    [ Read More ] • [ No Comments ] • [ Filed under Health ] • [ 1/24/12 ]
  • Achieve Greater Results with Smaller To-Do List


    Full disclosure involving a cat. Goal-setting tips to start the year off right. And a brand new mission to help you get a few steps closer to achieving Work/Life Balance. Karen Dodd gives you what you need to stay healthy and grounded as you navigate the hectic life of an entrepreneur.

    [ Read More ] • [ No Comments ] • [ Filed under Balance,Health ] • [ 1/18/12 ]
  • Couch to 5K: Storms and Skinny Jeans


    After a couple of weeks where ML Broxton was tempted to quit, then had a “do-over” week, she finds the determination to go jogging in a torrential downpour and a new runner joins her team. Follow Michele on her journey to go from couch potato to marathon runner.

    [ Read More ] • [ No Comments ] • [ Filed under Health ] • [ 1/18/12 ]
  • How to Love Yourself Even When You Screw Up!


    We all have our moments. We do things that make us feel bad about ourselves. We choose behaviors we’re ashamed of. We say things we’re not proud of. And at the end of the day, when we screw up, we sit in guilt, shame and powerlessness. Carmen Jubinville, The Big Life Coach, asks, “What if we loved ourselves unconditionally? How would it impact our lives?”

    [ Read More ] • [ No Comments ] • [ Filed under Balance,How-To ] • [ 1/18/12 ]
  • What’s Your “X” Factor? Find Out & Attract More Clients!


    Do you know what it takes to win in business? Is it talent? Skill? Luck? It may not be what you think! Natasha Golinsky reveals four strategies to help you figure out what your “X” Factor is so you can give your clients what THEY want and need.

    [ Read More ] • [ No Comments ] • [ Filed under Business ] • [ 1/18/12 ]
  • Ignite your Home Office with Feng Shui!


    Gail Cole, our Feng Shui expert, reveals what you can do to create a balanced office space using the principles of Feng Shui and a little elbow grease to declutter and organize your home office. When you’re all done, sit back and relax with a a satisfying cup of java and enjoyable music and give yourself a moment to meditate on manifesting good things, feeling inspired and being productive.

    [ Read More ] • [ No Comments ] • [ Filed under Balance ] • [ 1/09/12 ]
  • 6 Healthy Eating Tips for a New You in 2012


    It’s that time of year again – time to make your New Year’s resolution! One of the most common resolutions that people make is to live a healthier lifestyle during the new year by eating better and exercising more. Corinne Kantor, a.k.a. The Food Cop, reveals the six easy nutrition tips you need to help you succeed in leaving healthier.

    [ Read More ] • [ No Comments ] • [ Filed under Health ] • [ 1/06/12 ]
  • Pricing Yourself: Can You Bear the Market?


    Are you charging what your product or service is worth? Are you worried that if you charge more, the market can’t bear it? Ellen Rohr (Bare Bones Biz) gives tips on how to price yourself, successfully, using a marketer’s mindset.

    [ Read More ] • [ No Comments ] • [ Filed under Business ] • [ 12/31/11 ]
  • 3 R’s of Entrepreneurship – Rest, Relax & Rejuvenate


    Catherine Rocheleau explains the 3 R’s of entrepreneurship, and gives compelling reasons why entrepreneurs must make time for relaxation. By recharging your batteries, you’ll feel refreshed and be more innovative and creative at work.

    [ Read More ] • [ No Comments ] • [ Filed under Business ] • [ 12/31/11 ]
  • Stay Healthy at Work During Flu Season


    Dr. Jenny Schmidt-White, Naturopathic Doctor, gives tips on how you can best maintain a healthy immune system when everyone around you is getting sick. Too late? Already have a cold? Find out how you can bounce back and return to work as quickly as possible.

    [ Read More ] • [ No Comments ] • [ Filed under Health ] • [ 12/27/11 ]
  • Deal with Email Overload in 3 Easy Steps


    Are you overwhelmed by too much email? Rigdha Acharya give three easy steps for taking charge of your inbox and using email more effectively for your business.

    [ Read More ] • [ No Comments ] • [ Filed under Business ] • [ 12/19/11 ]
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