The Power Communicator
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5 Ways to Communicate Effectively With Your Customers
The easiest way to strengthen the relationships you have with your customers is to keep in touch with them on a regular basis with a variety of different strategies. Here are five ways to get you started:
1. Email:
Send your customers an opt-in e-newsletter or a snail-mail letter, or both. In terms of frequency you need to strike a balance, not so often that you irritate them and not so infrequently that they forget who you are. Don’t overwhelm them with information and special offers either – keep it simple, 2-3 points is enough including a personal introduction. You should sound as if you are writing to a friend, not a mass mailing list. Most businesses implement this step and stop there thinking their job is done. Actually this is just the beginning. …
[ Read More ] • [ 3 Comments ] • [ Filed under The Power Communicator ] • [ 1/04/11 ]