Thursday, May 6th, 2021

Columns rss

  • Top 3 Secrets to Keeping your Customers Happy

    3 Secrets to Keeping Your Customers Happy

    Expectations. Value Added. The Experience.

    If you’re wondering the relationship among these words, it’s simple. These are three aspects of the relationship your customer has with your company which you can control to ensure that switching to your competition just wouldn’t be worth it, even if they are more aggressively marketing and charging lower prices.


    Think about it. If you establish appropriate expectations when you are courting a customer or client, there will be no disappointment, assuming you deliver what you promise as you promise it.

    For instance, think about the expectation you have when you go to a restaurant at lunch and their table tent promises that certain meals can be served in 15 minutes so you can be assured of being in and out in a timely manner. Well, what if that meal was served in 10 minutes? What if it was served in 25? All other factors being equal (quality of the meal and service), you would be thrilled in the first case and disappointed in the other one. Had they not promised anything, you may or may not have had an emotional response.

    [ Read More ] • [ No Comments ] • [ Filed under Customer Service Secrets ] • [ 7/19/11 ]
  • How do I Bring Customers to My Online Jewellery Store?

    Salma Khan from New York asks, “I am opening my online jewelry business soon, God willing. Do you have any suggestions for me as a new business owner, how can I get people to see my jewelry line and keep them coming back for more?” Cathy Watters helps her brainstorm ideas that include both on-line and in-person networking, sales, and strategic alliances.

    [ Read More ] • [ 8 Comments ] • [ Filed under Ask an Expert ] • [ 7/18/11 ]
  • The Energy of Colour in Life and Business

    What you wear can have a significant affect on how people respond to you, especially in the business world. And its not just WHAT you wear, it’s also what COLOURS you wear that affect not only how people perceive you, but also how you feel. One colour may energize you, while another may sap you. Katherine Lazaruk, image consultant, helps you navigate the colour spectrum.

    [ Read More ] • [ No Comments ] • [ Filed under Image Intensive ] • [ 7/12/11 ]
  • The Do’s and Don’ts of TV Appearances

    One day you get the call – a television news station wants to do an interview with you. You are excited and terrified at the same time, because this is your first television interview. Narges Nirumvala, The Power Communicator, gives you the tips you need to maximize this opportunity.

    [ Read More ] • [ No Comments ] • [ Filed under The Power Communicator ] • [ 7/05/11 ]
  • Take a Coffee Break…it’s Good for Business

    Scientific studies suggest coffee is good for your health but did you know it’s also good for business? YOUR business? Cathy Kuzel, expert networker, explains how coffee meetings can help you build meaningful B2C and B2B relationships. Strong business relationships mean a strong bottom line.

    [ Read More ] • [ No Comments ] • [ Filed under The Connected Woman ] • [ 6/27/11 ]
  • Does Your Business Match Your Personality?

    What is your personality type? Does it fit the business you’re in? Katherine Lazaruk reveals the six main personality types in the Yin-Yang model, and gives you the information you need to figure out your “real” self. Journal Assignment: Brainstorm ways to align your business with your personality and style.

    [ Read More ] • [ No Comments ] • [ Filed under Image Intensive ] • [ 6/13/11 ]
  • Ask Joy: Stop Marketing! Start Engaging

    A shy entrepreneur who gets nervous in the limelight has trouble generating publicity for her online business. Joy Donnell of “Do It In Public” gives advice. This is the first time we’re incorporating a Video, so now you can watch or read the article. Let us know what you think!

    [ Read More ] • [ No Comments ] • [ Filed under Ask an Expert ] • [ 6/11/11 ]
  • Newsletter Marketing in 10 Easy Steps

    Do you have an e-newsletter as part of your marketing toolkit? If not, this is the article you need to read. Narges Nirumvala, the Power Communicator, gives you the ten steps you need to get your email newsletter up and running for a more profitable business.

    [ Read More ] • [ No Comments ] • [ Filed under The Power Communicator ] • [ 6/06/11 ]
  • Part 2 – On That Note: Tips for Sending Handwritten Notes

    Cathy Kuzel follows up her article from last month about “Why” handwritten notes are an effective marketing tool in business, with this article explaining “How” to go about it. She points out that handwritten notes can be the tipping point that gets you new clients and helps you truly stand out from the crowd.

    [ Read More ] • [ 2 Comments ] • [ Filed under The Connected Woman ] • [ 5/23/11 ]
  • Is Your Image In Alignment With Your Business?

    Katherine Lazaruk, professional image coach, provides three questions you should ask yourself when deciding on your personal style. Does your image and style match the type of business you’re in, and vice versa? If not, what can you do about it?

    [ Read More ] • [ No Comments ] • [ Filed under Image Intensive ] • [ 5/10/11 ]
  • Successful Business Women Learn to Say NO

    When you’re running your own business, you may find it hard to say “No” to clients for fear that you’ll lose their business. Narges Nirumvala, the Power Communicator, presents the idea that women who are successful in business have learned to say “No” and in doing so, they became stronger, more adept entrepreneurs.

    [ Read More ] • [ 1 Comment ] • [ Filed under The Power Communicator ] • [ 5/02/11 ]
  • Ask Joy: How do I start a Twitter Chat?

    Joy Donnell answers your questions about marketing, PR, business, and other entrepreneurial things. This month, find out how to start and run a Twitter Chat, and use it to gain a following, help your branding, and establish or increase your business reputation.

    [ Read More ] • [ 1 Comment ] • [ Filed under Ask an Expert ] • [ 5/02/11 ]
  • Part 1 – On That Note: Effective Marketing on a Shoestring

    What can you do to make yourself stand out from the crowd without spending an arm and leg on marketing? Cathy Kuzel has a remarkably simple answer for making a positive, lasting impression on clients and business colleagues.

    [ Read More ] • [ 2 Comments ] • [ Filed under The Connected Woman ] • [ 4/25/11 ]
  • Rainy Day Etiquette: 5 Umbrella Bumbles to Avoid

    Rainy day etiquette goes a long way in keeping your professional image intact, especially if you’re walking with a business colleague or meeting clients. Katherine Lazaruk gives five of the most common ‘umbrella etiquette’ mistakes and tells you how to deal with each situation, with style!

    [ Read More ] • [ No Comments ] • [ Filed under Image Intensive ] • [ 4/11/11 ]
  • 7 Sure-Fire Ways to Boost Your Public Speaking Confidence

    Successful entrepreneurial women actively seek to master public speaking so they can leverage it to promote their business and brand. Narges Nirumvala, the Power Communicator, gives you seven sure-fire ways to increase your confidence and become a better public speaker.

    [ Read More ] • [ 2 Comments ] • [ Filed under The Power Communicator ] • [ 4/03/11 ]