Wednesday, January 16th, 2019

Image Intensive rss

  • Part 1: Shop In Your Own Closet and Save!


    Shopping in your closet.

    Recently a number of clients have indicated that they are very interested in saving their money, especially right before Christmas. As an entrepreneur, saving money is always a good thing. Linda Watters, a Vancouver-based actor and administrative assistant, allowed us to come into her closet and show her a number of ways she could work with pieces she already had to make a functional and effective wardrobe.

    The first step in any closet consultation includes a brief discussion of the client’s goals and objectives for the session. Linda wanted items that she could wear during her personal and professional time and also wanted items she could wear as a background performer in the local film scene.

    Linda Watters, Actress, gets measured for best fit by Katherine Lazaruk, Image Consultant.

    The next step was a few brief assessments to get a general idea of the colours that would suit Linda and the styles that would look best on her. Using colour flags and a ribbon, we determined that the general range of colours for Linda were muted, neutral undertone colours and that her proportions were aligned in such a way that she would not have any unusual fitting issues.

    Katherine Lazaruk, Image Consultant, does colours for Linda Watters, Actress.After the basics were covered, we spent about an hour in the closet: pulling those pieces that suited her colouring and style best; and putting together clothing items and accessories in a “wardrobe module” consisting of a jacket, two bottoms, three tops and accompanying accessories that would make up twelve different outfits.

    We soon discovered that not only did Linda already have a basic module; she actually had several other pieces that could work with the same module to create many more looks.

    Many of the pieces we pulled were ones that Linda had not worn together before. With the accessories, we were able to complete several different looks that could carry her into the office and onto set with very little effort.

    Wardrobe Module shows how a few clothes can put together several 'looks.'

    Shopping in your own closet can be easy. Follow these steps to get started:

    • Decide what your objective is for your time. Do you want to purge items that aren’t useful, find new ways to put items together or simply figure out what new items you might need to buy?
    • Once you have your objective in place, set a timer for an hour to help you stay focused. Don’t try to clean your closet out if your objective is just to find new ways to put things together.
    • Group items by colour, style and/or function to give you a guideline to mix-and-match from.
    • Try things on! Now is your chance to experiment, try new things and shake up the old ways of wearing all the items in your closet.
    • Put together a basic module from the items in your wardrobe: one jacket, two bottoms, three tops and accessories will give you a good start. From here, you an figure out your shopping list, just like Linda did.

    Stay tuned for Part 2, next month , where we take a field trip and shop at Value Village!

    [ Read More ] • [ 2 Comments ] • [ Filed under Image Intensive ] • [ 12/13/10 ]
  • Best Image Advice: Gratitude as an Attitude


    Image isn’t just about how you look, it’s also about how you feel and behave. Katherine Lazaruk explains how adopting an “attitude of gratitude” can help you appreciate yourself, so you can make positive decisions regarding your overall image.

    [ Read More ] • [ 1 Comment ] • [ Filed under Image Intensive ] • [ 10/19/10 ]
  • Graduating into the image of success


    Katherine Lazaruk, image consultant, reminds graduates that image is not just how you look, it’s how you present yourself. She gives ten tips to help you make the best of your first job interviews. And remember, the experience you gain in a job can help you in your entrepreneurial journey.

    [ Read More ] • [ No Comments ] • [ Filed under Image Intensive ] • [ 9/13/10 ]
  • Are You Confusing Your Audience with Multiple Businesses?


    Katherine Lazaruk weighs in on the difficulties that can come from having several businesses, and what you can do about it. For example, when you go to a networking event, should you introduce all the businesses you do, or stick to just one? Should you diversify, or stay within one industry?

    [ Read More ] • [ 4 Comments ] • [ Filed under Image Intensive ] • [ 8/11/10 ]
  • Building a Healthy Body Image


    Image consultant, Katherine Lazaruk, gives five tips for helping you see yourself in a more positive way. If you ever look in the mirror and don’t like what you see, read this article.

    [ Read More ] • [ No Comments ] • [ Filed under Image Intensive ] • [ 7/12/10 ]
  • How to choose an Image Mentor


    Mentors are defined as those who serve as teachers, trusted counselors, guides and wise advisers. Over your lifetime, many people may serve as mentors, but how many of them are able to help you with your personal image development?

    [ Read More ] • [ 3 Comments ] • [ Filed under Image Intensive ] • [ 6/21/10 ]
  • How is your home based image?


    It’s lovely to work from home, wouldn’t you agree? Set your own hours, work in your pajamas, take your computer outside on the deck and answer email at your leisure. No hectic commute, no extra cost of maintaining an office and most of all, no worrying about what to wear to the office.

    [ Read More ] • [ 1 Comment ] • [ Filed under Image Intensive ] • [ 5/10/10 ]
  • Image Transformation: A Personal Story


    About ten years ago, I realized that the life I was leading just wasn’t working for me. I had left a job (temporarily) that I hated, but couldn’t see my way to whatever would be next and would be profitable enough for me to support myself.

    [ Read More ] • [ 4 Comments ] • [ Filed under Image Intensive ] • [ 4/21/10 ]
  • Keep Your Customers in Five Easy Steps


    We all make mistakes in customer service. Sometimes we have a bad day and are unable to keep our emotions out of our interactions. Sometimes we simply miss something or fail to provide the level of service we’ve committed to, for whatever reason. We scrupulously avoid these situations, but they can happen from time to time. If you have had a bad review, you know it feels terrible.

    [ Read More ] • [ No Comments ] • [ Filed under Image Intensive ] • [ 3/08/10 ]
  • Business Dressing on a Budget


    We all know what it’s like to be a on a budget, especially in light of the economic downturn. Our economy might be in recovery, but there are a few important lessons we can take away from this difficult time. Buy quality, buy fewer items, dry-clean less often and scrimp on fashion or trendy items.

    [ Read More ] • [ No Comments ] • [ Filed under Image Intensive ] • [ 2/07/10 ]
  • Optimizing Your Image for Personal and Business Success


    Are you ready for a change? NOW is a great time to look ahead, plan for your future and decide how to invest in yourself. Like resolutions in other areas, optimizing your image is a type of personal growth and requires commitment, discipline and careful planning.

    [ Read More ] • [ No Comments ] • [ Filed under Image Intensive ] • [ 1/11/10 ]
  • Organize Your Wardrobe to Minimize Stress


    This month will provide you with more detail on how to organize the items you’ve purchased in order to minimize your stress when getting dressed in the morning, especially as the holidays creep closer and other events jostle for space in your already busy calendar. There are a number of benefits in getting your closet organized, namely, dressing decisions are made easier in the morning, you can access your clothing items faster, fewer clothes make more outfits, and clothing lasts longer because it is being properly stored.

    [ Read More ] • [ No Comments ] • [ Filed under Image Intensive ] • [ 12/07/09 ]
  • Wardrobe Planning in Five Easy Steps


    As an entrepreneur you don’t have a lot of time to think about your wardrobe, let alone shop for it. You make marketing plans, action plans and financial plans – why not spend a little time on a wardrobe plan? Here is the way to plan ahead in five easy steps.

    [ Read More ] • [ 1 Comment ] • [ Filed under Image Intensive ] • [ 10/19/09 ]