Social Media with Mhairi 
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Concerned about Facebook Privacy?
Privacy and Social Networking
An article in the Vancouver Sun raises the Facebook privacy issue again: the article discusses the increase in bogus online identities and points out that many business individuals are steering clear of Facebook as a result.
Every time Facebook makes changes, the inevitable wave of hysteria follows. Whilst privacy is undoubtedly an issue, it shouldn’t be a reason to avoid social networks completely. Given that 400 million people (and counting) use Facebook, if you are in a professional role where building your network is part of what you do, then it is simply foolish to ignore Facebook completely.
How To Mitigate Facebook Privacy Concerns
Privacy is indeed a concern, as is identity theft, but if you take a few simple precautions (below) when social networking you can really help limit the risk of these eventualities actually transpiring. …
[ Read More ] • [ No Comments ] • [ Filed under Social Media with Mhairi ] • [ 8/24/10 ] -
13 Tips for Effective Email Campaigns
Mhairi Petrovic gives sound advice on how to make your email campaigns more effective. Who should you add to your email list? How to avoid the spam filter? Should newsletters be fancy or plain? Mhairi’s tips will help you make the best choices for your business.
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Introduction to Bookmarking
Mhairi Petrovic explains what bookmarking is and how you can use it to help you build community and connect with others who share similar interests — an essential element in your social media marketing strategy.
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How to Get More People to Like Your Facebook Page
Social media expert, Mhairi Petrovic, gives 10 Tips to help you get gain more Facebook followers. Need to add a widget? Want to know about the 20/80 rule or how to get a ‘vanity’ URL that fits on your business card? This is the place to find out!
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Facebook for business: Groups or Pages
Is it better to use Facebook Groups or Facebook Pages for your business? Mhairi Petrovic speaks on the advantages of both, to help you choose.
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Use Social Media to Maintain and Grow your Network
Building relationships online is as important to growing your business or reputation as networking in the real world. Not only can you be more effective using social media but you can also get more done in less time.
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3 Steps to Promoting Events with Social Media
You can use social media to promote practically any event, but doing so takes time and effort. Here are a few pointers to bear in mind that will increase the likelihood of your success in using these tools to sell out your event.
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Tools To Build Your Personal Brand Online
There are thousands of different social networks and social media tools out there. As busy people, we cannot have a presence in all of them (or we wouldn’t get any other work done) so it’s always a good idea to hone in on a few networks that best represent who you are and what your goals are from an online professional networking perspective.
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Using Social Media for Recruitment – Part 2
In Part 1 we talked about how you can use LinkedIn for recruitment purposes. Today we look at some of the other tools available to support your recruiting needs.
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Using Social Media for Recruitment – Part 1
Social media isn’t only a great tool for networking and marketing online. Companies are using these tools more and more to connect with potential employees, to attract new hires, to build brand awareness (as a great company to work for) and to research prospective employees.
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Using Social Media to Build Your Personal Brand Online
The concept of personal branding has had a lot of coverage in these difficult economic times as people look to market themselves more effectively in order to stimulate their careers.
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Foursquare – location based social networking
Foursquare is a location-based social network and is purported to be the next big social media phenomenon despite ongoing privacy concerns. It is a game-based application that lets you explore the city and earn points, badges, and in some cases, free drinks by “checking-in” at different establishments.
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The Business Benefits of Blogging
In my last post I introduced blogging and talked about some of the ways you can approach using blogs for business. In this post I want to hone in specifically on the business benefits of blogging.
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An Introduction to Blogging
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Blogging one of the best social media tools when it comes to reaching and interacting with your target audience online. A blog is a place on the web where individuals or companies can regularly post information, ideas and commentary.
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What is Twitter and Why Should You Care?
If you’ve read the paper recently or have been listening to CBC, chances are you have heard about Twitter. Twitter is a free social networking tool that allows you (within 140 characters) to tell your network what your doing. Why would anyone care what you are doing?
