Blogs 
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Social Media – 10 Things to Consider Before you Begin
In the last blog post I introduced you to social media and talked about some of the benefits and pitfalls of using these tools. Today I want to hone in on 10 considerations that you should take into account before embarking on your social media adventure.
1. Research – Like every good marketing effort, research is important. Social media “listening” is often the best way to get a feel for social media. It is an important first step in checking out the social media landscape for your business. Before setting up your presence in any of these forums, take time to find industry blogs, track down peers and industry luminaries in these forums and locate and follow your competition online in order to listen to what is being said about your industry. Use tools like Google Alerts to listen for mentions of you, your company or your industry. By listening effectively you will get a good feel for what is appropriate social media behaviour and what is not. …
[ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 12/28/09 ] -
An Introduction To Social Media for Business
Social media is garnering a lot of attention right now as the latest and greatest tool for business. You can’t open a newspaper or turn on the radio without hearing about Twitter, Facebook or YouTube. But what is social media and how can you use it for business?
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Logitech Comfort Lapdesk for Notebooks
One of the biggest ironies in the computing world is that most laptops are simply not suited to one thing…laps!
Despite this, many of us still want the portability and convenience that a laptop affords; the ability to use it on the couch, at the airport or even in bed. This is where the Comfort Lapdesk from Logitech comes in, providing you with a desk designed to sit readily on your lap. -
Creating Customer Experience (Part 2)
Have you found the gold in your target market?
In Part 1 we talked about brand setting and delivering the brand promise. So the next question is: have you found the gold in your target market?
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Haglöfs Laptop Drybag
If there are two things in life that don’t mix, it’s electricity and water. Due to this well known fact, the Swedish company, Haglöfs, who are renowned for their quality line of outdoor products, have developed a laptop drybag as part of their ‘Watatait’ line.
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inPulse Smartwatch for BlackBerry
Recently announced, the Ontario based company, Allerta, has begun taking pre-orders for their soon to be released inPulse Smartwatch for BlackBerry. This watch connects wirelessly to your BlackBerry (via Bluetooth), and allows you to catch those important messages, emails and calls, even if your hands are full.
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Creating Customer Experience (Part 1)
It’s a challenge for the entrepreneur to create an experience. With new experiential benchmarks becoming the norm and competition growing in every industry, companies who seriously look for competitive advantage need to consider where this concept can take them.
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Livescribe Pulse ‘smartpen’
The Livescribe Pulse smartpen is an all-in-one note recording device. A high-tech solution to the burden of information overload with an easy way to capture and share notes and audio.
