Tuesday, February 25th, 2020

Blogs rss

  • How Google Analytics helps Entrepreneurs

    How Google Analytics helps Entrepreneurs (Photo)We like Google Analytics because it reveals a tonne of useful information about your website, and did we mention it’s free? A frequently asked question regarding social media is, what’s the ROI? Installing Google Analytics on your website makes it much easier to track the ROI of online marketing than its offline counterpart. You can see where your traffic is coming from, whether or not your recent Facebook campaign caused a spike in traffic to your website, what pages people visit most often and spend the most time on, and much more.

    For advice and tips on setting up Google Analytics on your website, check out our earlier blog post.

    Why you should be using Google Analytics

    1. Measuring your website performance over time.

    [ Read More ] • [ 1 Comment ] • [ Filed under Outsmarting Social Media ] • [ 1/09/12 ]
  • Overcoming Business Guilt as a Work-at-Home Mom

    Abbey Fatica, a mompreneur with three pre-school children (including a newborn!) explores the idea of Mommy Guilt vs Entrepreneur Guilt, and how she works her business around her family’s schedule.

    [ Read More ] • [ No Comments ] • [ Filed under Mompreneurs at work ] • [ 1/09/12 ]
  • Do Work-at-Home Moms really get Maternity Leave?

    Going on maternity leave as a sole business owner is hard, but if you run your business out of your home it is possible. It’ll take planning! Abbey Fatica, who is now pregnant with her third child, reveals the strategies she’s put in place to allow herself to take some down-time when she needs to.

    [ Read More ] • [ 2 Comments ] • [ Filed under Mompreneurs at work ] • [ 12/15/11 ]
  • QR Codes Are Every Where But Do They Work?

    QR codes burst onto the scene about a year ago and now they’re everywhere, from business cards to restaurant menus. But do they work? Are people (ie, customers) actually using them and, if so, are they having a positive branding experience? Mhairi Petrovic of Out-Smarts investigates.

    [ Read More ] • [ 3 Comments ] • [ Filed under Outsmarting Social Media ] • [ 12/14/11 ]
  • Social Media: What is Formspring?

    What is “Formspring.me” and why are people flocking to it? Prianka, an intern with OutSmarts, explains what it is and why you, as a small business owner, should know about it.

    [ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 10/31/11 ]
  • Discover Your Ideal Clients and Charge More

    Instead of trying to attract a greater volume of clients, what if you could attract fewer clients who each represent greater value to your business? Karen Dodd explains how you can be more attractive to your ideal clients by figuring out what you want to achieve with your business, and in what way you can best help your clients achieve their goals.

    [ Read More ] • [ No Comments ] • [ Filed under New Clients by Design ] • [ 10/25/11 ]
  • Crowdsourcing – Tapping into the Business Collective

    One of the biggest challenges small businesses face is finding the time and resources to do it all. As entrepreneurs we all wear different hats, juggle ever expanding responsibilities and this can be a huge challenge. Mhairi Petrovic explains how you can use Crowdsourcing to give some of those tasks to other people.

    [ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 10/12/11 ]
  • Vision + Consistency = Tonnes of Clients!

    Karen Dodd shares her story of the first business she ever owned, some advice she didn’t take, and a marketing assignment that will help you become the sales and marketing dynamo you were meant to be. Find out how to follow Karen’s formula that Vision plus Consistency equals Clients, and lots of them!

    [ Read More ] • [ No Comments ] • [ Filed under New Clients by Design ] • [ 9/28/11 ]
  • When Boomerangers Return to Empty Nest

    This year, my kids came back for a stopover. Some friends said I was asking for trouble…but I was thinking of my retirement. When I get old, my kids will have to reciprocate and let me come stay with them. You may call that emotional blackmail, but I call it financial planning. With the current economy, I’m on the Freedom 55 plan; I’ll retire when my kids are 55.

    [ Read More ] • [ No Comments ] • [ Filed under Mompreneurs at work ] • [ 9/28/11 ]
  • Advertising Your Business on Social Networks

    Do you want to advertise your business online but don’t know where to start? Should you just dive in and splatter your “buy my stuff” message all over the internet? Mhairi Petrovic speaks on the what and how of using social media networks like LinkedIn, twitter and Facebook to promote your business and how to figure out if it’s working.

    [ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 9/19/11 ]
  • Overwhelmed? Focus On the Right Things

    Entrepreneurs have so many ideas and things to do that they risk becoming overworked, unfocussed, and stressed. Karen Dodd gives four strategies to help you stay on track for greater success AND she provides a wonderful assignment you can do (yes, homework!) to help you really put these strategies into action!

    [ Read More ] • [ No Comments ] • [ Filed under New Clients by Design ] • [ 9/15/11 ]
  • 7 Useful and Fun Websites You Haven’t Heard Of

    Mhairi Petrovic gives a list of seven websites you may find useful, including one that helps you figure out who (or what) is tracking your website, and another that lets you swap ideas. From the useful to the fun, it’s all here.

    [ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 8/29/11 ]
  • Passive Revenue: Repurposing for Profit (Part 2)

    If you own a laptop, you have everything you need to run an info-product empire. But, you must know how to create a product that people actually want to buy! Karen Dodd, who is quite successful at selling info products, reveals eight things you need to know to succeed, whether you want to sell an ebook, a home study course, videos, or anything else you create.

    [ Read More ] • [ No Comments ] • [ Filed under New Clients by Design ] • [ 8/15/11 ]
  • Couch to 5K: Getting Started on Getting Fit

    Follow ML Broxton’s journey to go from Couch Potato to Jogging Dynamo in her bid to exercise regularly, get healthier, and reach her goal of running in a 5K marathon this September. Find out more about the “Couch to 5K” plan she’s following and read her experiences in this follow-up post to “One Mompreneur’s Journey Back to Heatlh.” You can even join in (virtually) with your own plan.

    [ Read More ] • [ No Comments ] • [ Filed under Health,Mompreneurs at work ] • [ 8/15/11 ]
  • Why You Should Use LinkedIn For Business

    These days, if you are a professional and you’re not on LinkedIn you risk being perceived as old fashioned, out of touch, or worse, lazy. If you have been procrastinating about using LinkedIn for business and are not sure where to start, this post by Social Media expert Mhairi Petrovic is for you.

    [ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 8/11/11 ]