Outsmarting Social Media 
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10 Blog Comment Guidelines
Blog comments are a great way to build links back to your website and are an important component of social media marketing. I have said it before and I will say it again, links are like gold on the Internet, the more you have the higher your ranking will be. However you should never comment simply for the sake of it.
When commenting on blogs, always:
1. Make sure that the comment is relevant to the post.
2. Look to add value and enhance the information contained in the post.
3. Include your email address so that you can establish a connection and build a relationship with the blogger. …
[ Read More ] • [ 2 Comments ] • [ Filed under Outsmarting Social Media ] • [ 10/11/10 ] -
10 Easy Ways to Get More Links to Your Website
Educate yourself on the power of back links. Mhairi Petrovic explains what they are, why you want them, and how you can get them. Follow her advice to get better ranking for your website.
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Location Based Social Networking Explained
Location based networking is going mainstream this year, and to help you get a handle on what that means, social media expert Mhairi Petrovic gives an introduction to the top five networks: Foursquare, Facebook Places, Loopt, Gowalla and Yelp.
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Concerned about Facebook Privacy?
Mhairi Petrovic, our Social Media expert, gives 11 easy Facebook tips that are a combination on how to safeguard your privacy on Facebook — important things to know now that identity theft is becoming popular — and commonsense Facebook etiquette.
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13 Tips for Effective Email Campaigns
Mhairi Petrovic gives sound advice on how to make your email campaigns more effective. Who should you add to your email list? How to avoid the spam filter? Should newsletters be fancy or plain? Mhairi’s tips will help you make the best choices for your business.
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Introduction to Bookmarking
Mhairi Petrovic explains what bookmarking is and how you can use it to help you build community and connect with others who share similar interests — an essential element in your social media marketing strategy.
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How to Get More People to Like Your Facebook Page
Social media expert, Mhairi Petrovic, gives 10 Tips to help you get gain more Facebook followers. Need to add a widget? Want to know about the 20/80 rule or how to get a ‘vanity’ URL that fits on your business card? This is the place to find out!
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Facebook for business: Groups or Pages
Is it better to use Facebook Groups or Facebook Pages for your business? Mhairi Petrovic speaks on the advantages of both, to help you choose.
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Use Social Media to Maintain and Grow your Network
Building relationships online is as important to growing your business or reputation as networking in the real world. Not only can you be more effective using social media but you can also get more done in less time.
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3 Steps to Promoting Events with Social Media
You can use social media to promote practically any event, but doing so takes time and effort. Here are a few pointers to bear in mind that will increase the likelihood of your success in using these tools to sell out your event.
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Tools To Build Your Personal Brand Online
There are thousands of different social networks and social media tools out there. As busy people, we cannot have a presence in all of them (or we wouldn’t get any other work done) so it’s always a good idea to hone in on a few networks that best represent who you are and what your goals are from an online professional networking perspective.
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Using Social Media for Recruitment – Part 2
In Part 1 we talked about how you can use LinkedIn for recruitment purposes. Today we look at some of the other tools available to support your recruiting needs.
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Using Social Media for Recruitment – Part 1
Social media isn’t only a great tool for networking and marketing online. Companies are using these tools more and more to connect with potential employees, to attract new hires, to build brand awareness (as a great company to work for) and to research prospective employees.
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Using Social Media to Build Your Personal Brand Online
The concept of personal branding has had a lot of coverage in these difficult economic times as people look to market themselves more effectively in order to stimulate their careers.
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Foursquare – location based social networking
Foursquare is a location-based social network and is purported to be the next big social media phenomenon despite ongoing privacy concerns. It is a game-based application that lets you explore the city and earn points, badges, and in some cases, free drinks by “checking-in” at different establishments.
