Outsmarting Social Media 
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Facebook for business: Groups or Pages
As more and more businesses begin to use Facebook to actively tap into an audience of over 400 million registered users there is some debate over the best aspects of Facebook to use to reach your intended audience. Companies can use Facebook groups or pages (or both) to build their social networking presence in this forum. Here is a resume of the advantages of each, to help you decide on your best approach. …
[ Read More ] • [ 2 Comments ] • [ Filed under Outsmarting Social Media ] • [ 7/12/10 ] -
Use Social Media to Maintain and Grow your Network
Building relationships online is as important to growing your business or reputation as networking in the real world. Not only can you be more effective using social media but you can also get more done in less time.
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3 Steps to Promoting Events with Social Media
You can use social media to promote practically any event, but doing so takes time and effort. Here are a few pointers to bear in mind that will increase the likelihood of your success in using these tools to sell out your event.
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Tools To Build Your Personal Brand Online
There are thousands of different social networks and social media tools out there. As busy people, we cannot have a presence in all of them (or we wouldn’t get any other work done) so it’s always a good idea to hone in on a few networks that best represent who you are and what your goals are from an online professional networking perspective.
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Using Social Media for Recruitment – Part 2
In Part 1 we talked about how you can use LinkedIn for recruitment purposes. Today we look at some of the other tools available to support your recruiting needs.
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Using Social Media for Recruitment – Part 1
Social media isn’t only a great tool for networking and marketing online. Companies are using these tools more and more to connect with potential employees, to attract new hires, to build brand awareness (as a great company to work for) and to research prospective employees.
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Using Social Media to Build Your Personal Brand Online
The concept of personal branding has had a lot of coverage in these difficult economic times as people look to market themselves more effectively in order to stimulate their careers.
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Foursquare – location based social networking
Foursquare is a location-based social network and is purported to be the next big social media phenomenon despite ongoing privacy concerns. It is a game-based application that lets you explore the city and earn points, badges, and in some cases, free drinks by “checking-in” at different establishments.
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The Business Benefits of Blogging
In my last post I introduced blogging and talked about some of the ways you can approach using blogs for business. In this post I want to hone in specifically on the business benefits of blogging.
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An Introduction to Blogging
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Blogging one of the best social media tools when it comes to reaching and interacting with your target audience online. A blog is a place on the web where individuals or companies can regularly post information, ideas and commentary.
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What is Twitter and Why Should You Care?
If you’ve read the paper recently or have been listening to CBC, chances are you have heard about Twitter. Twitter is a free social networking tool that allows you (within 140 characters) to tell your network what your doing. Why would anyone care what you are doing?
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The 6 Key Components of Effective Online Marketing
In North America alone almost 75% of the population have access to the Internet. Almost 2-billion people around the world are online. There are new markets out there just waiting for you to tap into them.
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Social Media – 10 Things to Consider Before you Begin
Social media can be a great tool to build your business online but if you don’t know what you are doing you can end up damaging your reputation or company brand long term. If you take these 10 considerations into account before building your social media presence or campaigns the likelihood of success will be far higher than if you just jump on the bandwagon without due consideration.
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An Introduction To Social Media for Business
Social media is garnering a lot of attention right now as the latest and greatest tool for business. You can’t open a newspaper or turn on the radio without hearing about Twitter, Facebook or YouTube. But what is social media and how can you use it for business?
