Outsmarting Social Media 
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Crowdsourcing – Tapping into the Business Collective
One of the biggest challenges small businesses face is finding the time and resources to do it all. As entrepreneurs we all wear different hats, juggle ever expanding responsibilities and this can be a huge challenge. Crowdsourcing is one way to alleviate your burden by having other people assume some of those responsibilities or tasks.What Is Crowdsourcing?
Crowdsourcing according to Wikipedia is ‘the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a "crowd"), through an open call.’ Interestingly, Wikipedia itself is a great example of crowdsourcing online – all of the content is input and administered by people like you and me across the globe who have insights and knowledge they want to share. But I digress. …
[ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 10/12/11 ] -
Advertising Your Business on Social Networks
Do you want to advertise your business online but don’t know where to start? Should you just dive in and splatter your “buy my stuff” message all over the internet? Mhairi Petrovic speaks on the what and how of using social media networks like LinkedIn, twitter and Facebook to promote your business and how to figure out if it’s working.
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7 Useful and Fun Websites You Haven’t Heard Of
Mhairi Petrovic gives a list of seven websites you may find useful, including one that helps you figure out who (or what) is tracking your website, and another that lets you swap ideas. From the useful to the fun, it’s all here.
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Why You Should Use LinkedIn For Business
These days, if you are a professional and you’re not on LinkedIn you risk being perceived as old fashioned, out of touch, or worse, lazy. If you have been procrastinating about using LinkedIn for business and are not sure where to start, this post by Social Media expert Mhairi Petrovic is for you.
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10 Tips for Hiring the Right Social Media Partner
If you’re thinking of hiring someone to help you with social media marketing, read this article first! Mhairi Petrovic, a social media expert, shares 10 insider tips for telling the difference between an experienced social media professional who can help propel your business forward, and one who is a little wet behind the ears.
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Quora: The Next Big Social Media Phenomenon or Fizzle?
Mhairi Petrovic explores whether Quora is the next Big Thing, or just another questions and answers site. Find out what it is, how it works, and what all the fuss is about. Plus, read Mhairi’s hands-on review of the site. If you want to learn more about Quora, Mhairi provides plenty of links to get you started.
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Social Media Widgets and How They Impact Your Following
One of the fastest growing trends online is the use of widgets. Mhairi Petrovic explains what they are and how they can help you grow your company’s online presence.
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Social Media – “Reasons To Be Cheerful” Links
Mhairi Petrovic, social media expert, provides a list of links ranging from business-useful to just plain fun. Need to find a cool quote? Want help managing your online newsletters? Want to be more social with your social media? Check out this list!
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An Introduction to Internet Advertising
Mhairi Petrovic gives a wonderful overview of the different kinds of marketing you can do online as a DIY entrepreneur to promote your small business. She tells you what’s available, and gives the pros and cons of each type, from email and Google Adwords to Social Network Advertising.
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How-To: Protect Yourself On Facebook
Facebook is fun and useful, but it also opens a window into your life for scrutiny. Do you really want a potential employer or business contact viewing photos of your bachelorette party?! Or identity thieves stealing your data? Mhairi Petrovic gives eight key ways to secure your Facebook information from prying eyes, hackers and scammers.
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Be a Social Media Sleuth in Love and Business
Is that prince charming really everything he seems? When it comes to business, it pays to research your potential Mr. or Ms. Right, whether they are vendors, strategic alliances, or customers. Before committing to a business relationship, find out who they are and what kind of reputation they have.
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How-to: Create A Social Media Plan
If you haven’t already done it, NOW is the time to put together a “social media plan.” With a good plan, you can not only figure out what you want to achieve with social media, but also how you can incorporate social media marketing into your daily or weekly routines.
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Help Customers Find You with Google Maps in 5 Steps
When people are on the go and want to find a store fast, they use their internet-enabled cell phones to locate it. If your brick-and-mortar business isn’t on Google Maps, you could be losing your customers to the competition! Mhairi Petrovic guides you through five simple steps to getting listed, for free.
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6 Ways to Help Online Customers Find Your “Real” Store
If you have a brick-and-mortar store, you want people to know where you are. Are you doing everything you can to make sure your customers can find you easily? Here’s a hint: if they can’t find you when they use their mobile phones to search the internet, you are losing customers!
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Social Media 101 – Learn to Listen
The online community is a chatty bunch. What they say about your company can impact your business in a positive or negative manner. How do you find out what people are saying about you? Mhairi Petrovic lists various ‘listening tools’ to help you can stay on top of the chatter and be in a better position to join the conversation.
