Outsmarting Social Media 
-
Your Twitter Feed Sucks – Here’s How To Fix It
It is apparent to me that most Twitter users using the network for business don’t have a clue what they are doing. It is sad to see how many Twitter feeds that simply Tweet out content for the sake of it and miss out on the opportunity this tool provides. I suppose it has to be expected, many users come from a traditional marketing background and in the old days communication was a one way street.Twitter is fantastic for making connections, building relationships and nurturing community. When using the tool for marketing and business development you are wasting your time if all you are doing is posting links to content (especially if that content isn’t even yours). …
[ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 3/13/13 ] -
10 Components of a Great Blog Post
Mhairi Petrovi and her team at Out-Smarts Marketing reveal the 10 components that take a blog post from average to GREAT!
-
How to Promote Your Blog
Mhairi Petrovic and her team at Out-Smarts Marketing explain how you can promote YOUR blog and make it stand out from the millions of other blogs that are online.
-
Why You Need an E-Newsletter
Mhairi Petrovic and her team at Out-Smarts give compelling reasons why your business should use an e-newsletter as part of your ongoing marketing campaign.
-
LinkedIn Company Pages: Benefits and Tips
Corrie Scott explores all the reasons why you should be using LinkedIn company pages for your business.
-
9 Tips for Effective Social Media Strategies
Mhairi Petrovic gives tips to help you build an effective social media strategy for your business.
-
Inspired Blogging – Get the Blog Juice Flowing
Mhairi Petrovic, a social media expert, gives her tops tips for overcoming blogger fatigue (a.k.a. writer’s block) so you can reconnect with your creative muse and get back to writing fresh posts your audience will love.
-
Setting Social Media Goals & Measuring Your Success
Mhari Petrovic of Out-Smarts Marketing gives three goal-setting tips and discusses various tools for monitoring your social media results.
-
8 Reasons You Should Use Hootsuite
What is Hootsuite and is it useful to small business owners? Corrie Scott, a social media expert with Out-Smarts Marketing, explains what it is and gives eight ways that Hootsuite can help you manage your social media activities.
-
Pros and Cons of Cloud Computing
What is cloud computing? Is it right for your business? Corrie Scott of Out-Smarts Marketing explains it all and weighs in on the pros and cons. Find out if cloud computing is right for you.
-
Facebook Timeline – What Brands Need to Know
Corrie Scott of Out-Smarts Marketing explains what you need to know about Facebook’s Timeline. She also explains fan-gating and gives some reasons why it’s not so hot.
-
How to Create a Simple Social Media Strategy in 6 Steps
Do you have a Social Media plan in place? Do you know how to find out where your target market hands out online? Corrie Scott, Out-Smarts Marketing, gives a simple, six-step method for creating a social media strategy that best suits your business.
-
Pinterest – For Fun or For Business?
Pinterest, which was Launched in March 2010, has over 2-million daily Facebook users. What is Pinterest and can it be used by businesses to reach potential clients or customers? Mhairi Petrovic, Out-Smarts Marketing, explores what it is, why people use it, and whether or not it could become a useful business tool for entrepreneurs.
-
Changes to Facebook’s Sponsored Stories
Recently Facebook started updating its advertising program by making changes to Sponsored Stories. Sponsored stories first appeared in 2011 as a way to turn your friend’s actions and posts into promoted content for brands. Corrie Scott, Out-smarts Marketing, explains what this change means to marketers and entrepreneurs.
-
Smart Business: Dealing with Hackers and Spammers
When Out-Smarts Marketing’s website got hacked recently, Corrie Scott fought back by writing this article. In it, she tells you how to protect your website from hackers and spammers and, if it’s already too late, what you can do to fix the problem. Aren’t sure if your site has been hacked? She’ll tell you an easy way to find out.
