New Clients by Design 
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7 Steps to Accomplish More by Doing Less
What do super-achievers like Donald Trump, Richard Branson, Colin Powell and Oprah have in common?
They actually work less than the majority of us, while accomplishing substantially more.
“Well sure,” you say, “they’ve got people to do so much for them. I’m just me — trying to do it all!” To a certain extent that is true, but they also found early on — before they were enormously successful — that if they followed certain principles, they could be laser-focused when they worked and still have the luxury of a balanced lifestyle to spend with friends and family.
In today’s age of mega communication via email, cell phones, instant messaging and the like, it is easy to get caught up in the addiction of always doing, doing, doing. The toll of constantly being in motion leaves many of us feeling like we’ve become “human doings” rather than human beings. …
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NICHE: Don’t Try To Please Everybody!
The other day I was sharing with my husband, Glen, the challenge I was having getting one of my coaching clients to identify her niche. Having been intimately involved in the work I do, I thought he was aware that narrowing one’s niche is probably the most challenging part of marketing and attracting new clients – and also the most important. Or so I thought!
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What Makes You, You?
It can be discouraging and overwhelming, trying to determine how you’re different than others in your market. This is particularly true of very competitive professions such as realtors, mortgage brokers, financial planners, and life or business coaches.
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Step 2: Designing the Business Of Your Dreams
If you invested some time in yourself and your business by doing the previous blog’s assignment you should have some valuable insights with which to move into Step 2: Designing The Business Of Your Dreams.
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How to move your business forward
We’ve all heard the expression, “don’t put the cart before the horse.” Frequently, people say to me, “Karen, just tell me what I need to do to attract more ideal clients to my business and I’ll do it.” And always, my answer is, “First, let’s figure out what it is you really want, so that we can formulate the right plan for you.”
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Attract New Clients By Design
Imagine waking up tomorrow morning to find that you have three new clients waving their hands and saying, “I’m ready to buy — now!” They have self-selected, they are pre-qualified and are fully prepared to pay your fee or buy your product. You have attracted them, using a marketing system that works like a well-oiled machine and they have specifically sought you out because you are known as an expert in your niche.
