Blogs 
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LinkedIn Company Pages: Benefits and Tips
Do you use LinkedIn company pages? If not, we highly recommend taking advantage of them and creating one for your business. Especially if you’re a B2B company. Speaking from personal experience, we’ve noticed that our B2B clients with company pages get a lot of referral traffic to their websites via LinkedIn. It’s hard to argue with the value of company pages when the Google Analytics evidence is staring you in the face!Benefits of LinkedIn Company PagesIncreased exposure online. …[ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media ] • [ 10/03/12 ] -
Starting a Business on a Stay-At-Home Budget
If you’re a stay-at-home mom looking to earn money while still having a flexible schedule so you can spend time with family, you may want to consider starting your own business. Guest writer Carly Lance shares her home business start-up ideas.
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9 Tips for Effective Social Media Strategies
Mhairi Petrovic gives tips to help you build an effective social media strategy for your business.
[ Read More ] • [ No Comments ] • [ Filed under Outsmarting Social Media,Uncategorized ] • [ 9/10/12 ] -
Inspired Blogging – Get the Blog Juice Flowing
Mhairi Petrovic, a social media expert, gives her tops tips for overcoming blogger fatigue (a.k.a. writer’s block) so you can reconnect with your creative muse and get back to writing fresh posts your audience will love.
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Setting Social Media Goals & Measuring Your Success
Mhari Petrovic of Out-Smarts Marketing gives three goal-setting tips and discusses various tools for monitoring your social media results.
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8 Reasons You Should Use Hootsuite
What is Hootsuite and is it useful to small business owners? Corrie Scott, a social media expert with Out-Smarts Marketing, explains what it is and gives eight ways that Hootsuite can help you manage your social media activities.
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Pros and Cons of Cloud Computing
What is cloud computing? Is it right for your business? Corrie Scott of Out-Smarts Marketing explains it all and weighs in on the pros and cons. Find out if cloud computing is right for you.
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Facebook Timeline – What Brands Need to Know
Corrie Scott of Out-Smarts Marketing explains what you need to know about Facebook’s Timeline. She also explains fan-gating and gives some reasons why it’s not so hot.
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How to Create a Simple Social Media Strategy in 6 Steps
Do you have a Social Media plan in place? Do you know how to find out where your target market hands out online? Corrie Scott, Out-Smarts Marketing, gives a simple, six-step method for creating a social media strategy that best suits your business.
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Business Advice for Mompreneurs
Guest Blogger Erin Palmer gives advice on how to run a business when you have kids at home. She touches on goal setting, creating routines, planning, networking, and how not to get derailed when sudden changes happen and your plans go askew.
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Pinterest – For Fun or For Business?
Pinterest, which was Launched in March 2010, has over 2-million daily Facebook users. What is Pinterest and can it be used by businesses to reach potential clients or customers? Mhairi Petrovic, Out-Smarts Marketing, explores what it is, why people use it, and whether or not it could become a useful business tool for entrepreneurs.
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Changes to Facebook’s Sponsored Stories
Recently Facebook started updating its advertising program by making changes to Sponsored Stories. Sponsored stories first appeared in 2011 as a way to turn your friend’s actions and posts into promoted content for brands. Corrie Scott, Out-smarts Marketing, explains what this change means to marketers and entrepreneurs.
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Smart Business: Dealing with Hackers and Spammers
When Out-Smarts Marketing’s website got hacked recently, Corrie Scott fought back by writing this article. In it, she tells you how to protect your website from hackers and spammers and, if it’s already too late, what you can do to fix the problem. Aren’t sure if your site has been hacked? She’ll tell you an easy way to find out.
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Productivity: 5 Apps for the mobile Entrepreneur
Rigdha Acharya reviews five Android apps for mobile phones and tablets geared towards helping you increase your productivity when you’re always ‘on the go.’ Find out what apps can help you, the busy Entrepreneurial Woman.
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Avoid The Top 10 Social Media Mistakes Companies Make
Wow! 60% of all Canadians and 44% of small to medium sized business decision makers use social media regularly! As an entrepreneur, are you using it the right way to build your online presence strategically? Mhairi Petrovic, a social media expert, reveals the top 10 mistakes companies make when using social media and what YOU can do to avoid making those same mistakes.
