Sunday, December 4th, 2016

Get Free Publicity for Your Business

By Dana J. Smithers on Jan 14 2013 • Filed under How-To

How-To Get Free Publicity for Your Business (Photo: Bartlomiej Stroinski)

Getting media exposure will help you grow your business. Getting FREE media exposure is even better!
Having been in the interior decorating and home staging business for over a decade now I have had some great media exposure. I have paid a PR Media consultant to find media opportunities for me, and I have also found my own free media opportunities. Since I wrote my book, Start & Run a Home Staging Business, I have a publicist who finds media opportunities for me now. 
I actually had my very first article on redesign published in 2004 and I found this opportunity by contacting the editor of a local decorating magazine.You can do this too. If you go my website and click on the MEDIA tab you will find most of the media exposure (appearances and published articles) that I have received over the last 7 years (but not ALL of it!)
TIPS for Getting 'FREE’ Media Exposure
  1. Research other people who have media opportunities that you want to have and decide which ones you would like to be part of. If they can be in it or featured so can you!
  2. Have an article ready with a 'hook' or catchy title that the editor of a newspaper or magazine will notice. Write it from the perspective of what their readers or audience would want to know about. 
  3. Write your 'pitch' that focuses on 'why' your article should be published and/or why you should be interviewed. Many websites will tell you specifically what they want to hear from you and you just need to follow the template that they have prepared for you.
  4. Check out HARO: Help A Reporter Out as they are always looking for good articles and specialists in certain fields. Get signed up so you receive their requests on a regular basis. 
  5. If you get contacted and even if the timing is not right for you, just say 'YES' I am available, or 'YES' I can write that article in the time frame you have given me. This is a priority because you may not get a second opportunity! 
  6. Blog several times a week and you may just get noticed by a media person. Write great content that readers would really want to know about, and want more of your expertise!
  7. Write a lot of articles and submit them to Ezine Articles and become known as an expert in your field
  8. If you do hire a media consultant be very specific about what kind of media exposure you are looking for, and it's great if you know exactly where you want exposure.
  9. If you are not a good writer then hire a copywriter. All you need to do is give them your ideas and they will write the articles for you. This is a small investment for a big return!
Something for you to know: once you submit your materials you have virtually no control over the outcome. If you are interviewed and misquoted in the article, let it go…if you submit photos and they choose some from another source, let it go… if you are doing live television and the interviewer suddenly goes off topic, go with them…it's all good and it’s all happened to me!
Challenge Your Thoughts:
Make a list of newspapers, blogs, magazines, television or radio shows you would like to be on. See what has gone before you that grabbed the public's interest. Find the contact person for each media type and write a pitch about yourself that would intrigue them and make them want to contact you. 
This is a time to brag because you need to convince someone to want to give you, and your expertise, media exposure. Now is a good time to think outside the box. What's different and yet connects you with your audience? 
You have many gifts that the world needs. Let people know who you are because someone needs YOU!

Dana J. Smithers, President of the PRES® Staging Resource Centre, is the  author of Start & Run a Home Staging Business. She has also written several eBooks for the DIY home seller. Her mission is to ‘educate, inspire and empower’ women entrepreneurs to create successful businesses for themselves and thrives on teaching her certified professional PRES staging training courses on-line and off-line.

1 Comment

  1. A fabulous article, Dana and thanks for the very specific tips. Now that I’m a “full-time” writer, you mentioned several things I wasn’t aware of and will definitely follow up on. You are definitely the Queen of Exposure (in a good way:>)

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