Wednesday, January 27th, 2021

Discover Your Brand’s Unique Personality

By Guest Blogger on Jul 16 2012 • Filed under Marketing

Discover your brand's unique personality (Photo: Sarah Mooney)Discover Your Brand’s Unique Personality and Learn to Build Your Business Authentically

Is your brand showing your potential clients and existing clients exactly who it is and why they should be interested in it? Generally, people make purchases based on the way a particular product or service makes them feel. If you want your brand to shine its brightest, you must clearly define its personality.
Every brand has its own unique personality, just as every human being does. People tend to gravitate toward brands that are in tune with who they are. Personality is reflected in the way a brand communicates and interacts with its current and potential clients, whether through visual advertisements, social media, or direct customer service.
Brand Personality has a lot to do with how your brand behaves in the marketplace; it is something that develops over time. Similarly, from birth you embarked on a long journey to become who you are today. Think of your brand as a living, breathing entity that needs care and encouragement in order to grow.
Consider some of your favorite brands and what draws you to them. Whether you’re thinking of your go-to beer, preferred beauty products, or your favorite restaurant, what you are subconsciously attracted to is the personality of the brand and how it makes you feel when you encounter it.
In order to define your brand’s personality, begin by looking at your own personality. What are some characteristics that define you? For example, are you motivated? Resourceful? Insightful? It is important to infuse your business’ brand with your own personality to make it come to life and draw clients in. To get a clear picture of your personality, list eight to ten words that other people use to describe you. Ask around for honest feedback that you can use to create your unique brand.
After you have made a list of your human personality traits, take a few moments to determine whether you can see those traits reflected in your business’ brand.
Now create a list of your brand’s personality traits. Examine your logo, colors, message, and services offered; what are they really telling people? Is there a correlation between these components and the traits you have used to describe them?
Bringing your brand to life is not a quick and easy process; it will take time. However, there are steps you can take to help move it along. Start by highlighting the personality traits of your brand, and then make a conscious effort to improve upon the elements that are the least strong. Such elements should be nurtured and developed over time. A wise business owner continuously assesses his or her brand, and makes small adjustments as needed; it is one of the best ways to become an expert in your field.
Here are some questions to guide you when developing your brand’s personality:
• Who am I? What words do people use to describe me?
• What results do I want to see from my brand? What results does my brand provide my clients with?
• Have I accurately defined my target market?
• Does my personality match my brand’s personality? 
• Is my brand’s personality strong enough to make a lasting impression?
• How do I want to be perceived by my current and potential clients?
• Am I living authentically? Does my personality define me?
• If my brand were human, what would its characteristics be? 
Answering these questions will give you a strong start to truly knowing your brand’s personality and showcasing your own unique flair!

Veronica Drake is an International Women’s Business Coach, also known as the Simplicity Coach. She specializes in working with spiritually inspired women entrepreneurs who desire to simplify and improve the quality of their businesses while being uniquely themselves. Veronica's website is:

1 Comment

  1. This is an awesome piece!!! I am a Personal Brand, I run an Events Mgt outfit and reading this just tells me I am on track, and says there’s room for improvement in the business. Thanks Veronica.

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