Thursday, May 6th, 2021

When is Quitting Okay?

By Natasha Golinsky on Mar 08 2012 • Filed under Business

In business, when is Quitting okay?I was brought up in business with the belief that “winners never quit and quitters never win.” For years this expression haunted me and I firmly resolved that I would never quit anything no matter what it was because I was a winner. It became such an obsession to me to be true to my decision to stay the course that I found myself living a life that I wasn’t passionate about anymore and instinctively knew that it was time to move one but never did anything about it.

Have you ever felt like that? You’re stuck in a role that you used to love but don’t anymore but yet you’re sticking with it only because you don’t want to be viewed as a quitter? I’m not talking about being flakey – someone who quits anything and never really tries to succeed at anything – but am talking about someone who has put their all into their business and still feels led to move in another direction but fights making the change. Your heart breaks when you think about leaving behind years of work but deep down you know that the time has come and a new chapter of your life is ready to begin.

I want to let you know that it is ok to quit sometimes. There is no benefit to trying to be a hero and persevere at something you’re no longer passionate about. People change, your interests change, your priorities change and to expect your goals to not change as well is impossible.Change is most often difficult but it is beautiful. What could you be accomplishing with your life but aren’t because you’re married to one course of action? And because you aren’t open to new ways that God wants to use your life to impact the world? What if the role you’re currently in was just a stepping stone towards a bigger goal and not meant to be the final destination?

As an entrepreneur, we often get tunnel vision and close off all our options. We stop listening to our hearts because we’re so busy working our plan that we forget to do a gut check and ask ourselves “is this really me? Is this what I want to do with my life anymore?” If you’re feeling like your heart is leading you into a different direction but your mind is afraid because you don’t want to quit I challenge you to do a gut check and be honest with yourself. Are you not quitting because of what others will think or because of what you think? What if the change promised to bring you closer to fulfilling your destiny? Would that make the change easier?

"I want to let you know that it is ok to quit…"

After many months of going back and forth with myself, I made the decision to transition out of my business and into my new venture. What surprised me was that although I had worked in the same business every day for 10 years, the moment I walked away I didn't even think about my previous life – it was almost like it didn't happen. I am so grateful for the experiences I had in the first part of my journey and feel so equipped to succeed in my second chapter. It feels strange to be on a new life path but exciting to take a step of faith and move forward.

The thing to remember this: you’re not a quitter if you quit when you feel that it’s time for the next phase of your journey. It’s not the end, it’s the beginning.


  1. This is a fabulous article, Natasha…thanks for having the courage to share what so many of us are thinking or secretly doing!

    In particular, I could relate to what you said about once you transitioned, you didn’t even think about your old life/business. That doesn’t mean you didn’t sincerely care about the people you touched with your previous business; only that it was that experience that helped you grow into where you are now — living your bliss!

    I think we should create a checklist for ourselves of what we DON’T miss from our old life so we stay truly grateful for what we DO have in our new life. Kudos to you:>)

  2. Thanks for this. Your article validated the feelings I’ve been having lately. I’m currently restructuring my business to take it in another direction – a direction I think will be more fulfilling. Not quite the ‘quit’ … but definitely a much-needed change.

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