Sunday, October 24th, 2021

5 Ways a Professional Image Consultant can Help You

By Katherine Lazaruk on Nov 23 2011 • Filed under Image Intensive

How can a Professional Image Consultant Help You? (photo)It’s a bit like standing on a mountain – you can’t see how big it is without an outside perspective. Here are the top five reasons to hire a professional image consultant:

1. It makes dollars and cents.

When you work with a pro, you understand basic wardrobing concepts such as how many pieces of clothing you actually need to fulfill the roles you play. You spend less on stuff you don’t need and learn how to invest in things that will last and will work. You save time because you know what works, what doesn’t and why and you can easily and quickly sift through the shops and get dressed faster.

2. It’s easier to be accountable with someone there to help.

If you have a guide and a cheerleader and wise advisor behind you, you are far more likely to reach your image development goals, whether that is a physical body change or a simple sort and purge of the clothes that no longer serve you. Furthermore, you get practical tips and strategies for implementing your changes and someone to keep you on track for the long term.

3. You get an objective opinion.

It’s fantastic that your relatives, friends or colleagues want to help and it’s great if they have an eye for fashion. However, are they dressing you in what’s good for you, or what they like? With a pro, you get (if they’re well trained and certified) an objective opinion that is based on your colouring, your body type and your personality. It’s not that your friends don’t have your best interest at heart; it’s that they don’t have sufficient training to be the best help possible.

4. Who you are is who you attract – what is your image attracting?

There’s a common misperception that if you work with a pro, everyone will like how you look and what you wear. This isn’t true. What will happen is that you will feel more comfortable with how you look and you will like how you look and this will help you attract the customers that are ideal for you. It’s okay to be different, as long as you understand what you’re communicating with your image and who it’s attracting. If you’re unsure, or not getting the clients you want, it’s time to work with a pro to assess what’s happening.

5. You can take your image and business to the next level.

You get professional assessment, strategy and implementation for taking your image and business to the next level. Your business is you. Your values, your character, your energy and your image are what your customers are buying. That’s not to say that all customers will come to you immediately when you’ve refined your image; it’s more about attracting the right customers for you. With the right pro, you’ll get proven systems of analysis, assessment and implementation for you to create the image that’s absolutely aligned with who you are and what you do in the world.


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