Monday, June 17th, 2019

Guerrilla Marketing Gone Wrong!

By Abbey Fatica on Sep 12 2011 • Filed under Marketing

Guerrilla Marketing (Photo)When first promoting a business, it is necessary to take every tactic and go for the gusto. By that I mean you want to be able to spread the word to everyone about your great new service or product. As the saying goes, if no one knows about you how are you going to make any sales?

Do you go the route of traditional marketing by sending out flyers? This can get quite expensive. Wouldn’t it be great to do some cheap, low cost (read: FREE) Guerilla Marketing yourself on Social Networks like Facebook, Twitter and Google +?  The goal of using these social networks is to promote your company, so it’s easy to get that gung ho feeling and want to share the news about your business to the world – never knowing that somehow, somewhere in the social media universe someone might see your approach as spam.

Here’s your first roadblock and how do you overcome it?

Let me first tell you about a few things that I have learned along the way that have caused a block in my marketing scheme:

Facebook:

While Facebook is a great way to make connections,  set up an online store and share with people around the world information about your product, there are a few stipulations and rules that they put on users and administrators of pages they just don’t tell you about.

  • When using a personal page, a great way to network with others in your circle is to add them as friends and then post status updates about your business so your new “potential clients” and friends can learn what you do. The one caveat to this is that you may not add an excessive amount of people in one period and I want to say that number is somewhere between 50-100 in a day. This range might seem wide but it really just depends how fast you are adding people and how you are adding them. TIP: Once you get the message from Facebook asking if you know this person personally then it’s time to stop or you might get a 3+ day block from adding friends.
  • When utilizing a fan page, an effective method of spreading the word about your product/service is to go and “like” other pages where you can find clients and people that would have an interest in your page that you would like to engage with on a daily basis. So what do you do? You post a message on their page that says you are liking them from your page (with a link back to your page) and have some freebie or question that will get them to engage with you personally. Great, but here’s where the block can come into play. TIP: Posting what Facebook calls unnecessary or spammy links in excessive amounts (apparently 30+ links in a day) will put you in a 15-day Facebook “posting jail.” You may only post on pages that you administer, your personal page and other people’s personal pages but no fan pages: no comments, no links.

Twitter:

Twitter is the quick response social media where you can make friends in an instant with just 140 characters, but according to Twitter there is a limit to how many friends you can make.

  • You have set up a Twitter account, so what now? Go on a search for potential clients or friends of yours that might also have accounts. At one point, you find a slew of people that could be great to engage with and buy from you and so you want to follow them all. But all of a sudden you get this message from Twitter saying that you have exceeded the amount of people you are allowed to follow (which is 2000). In order to lift this block so you are able to follow more people, you must either unfollow a bunch of your folks or wait it out until you have about 2000 fans of your own. This is a long and tedious process that hinders the mass marketing you are doing for your business.
  • One other block that can make business slow down is tweeting too much in a designated amount of time. I have found this can occur when a Twitter Party is going on or a live chat is happening. You have so much to say and want to make sure that you are tweeting to everyone in a short period of time. Twitter then sees this as spam and while you are making connections, they put a stop on your tweeting, so be aware when you are networking and in a great conversation, it might all stop on a dime.

None of these blocks are meant to deter you from social media but to warn you that what you think is a great way to get your product out to the masses, the networks think of a spam. I understand that, yes, what some people are doing is considered spam but what most of us are actually doing is business.

If I had all the money in the world, I would send out flyers to each and every one of the businesses or people that I make a connection with on a social network, but it’s so much easier to tell them about it on their Twitter handle or on their Facebook wall. What the networks don’t take into account is that some of us aren’t spammy, we are just trying to make a decent, honest living.


1 Comment

  1. Abbey,
    Such super tips. You want to engage with your fans, you want to promote them. How much is enough? How much is too much? I hope Facebook & Twitter get this figured out and quick. Not in a million years would I consider the content you share as spammy. Something has to be changed.

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