Thursday, December 13th, 2018

You’re a Social Media Success! Now What?

By Cathy Kuzel on Aug 29 2011 • Filed under The Connected Woman

You're a Social Media Success! Now what to do with your following? (Photo)You now have over 4,000 followers on twitter, a few thousand friends on Facebook and over 1,000 connections in your LinkedIn Group . . . so now what?

Here are just some simple tips and techniques that you can follow to stay afloat with the tsunami of social media:

1. PARTICIPATE:

Just sitting on the sidelines and reading the discussions that come up will not make you any friends! Networking and connections are all about creating relationships and you create relationships by participating. Join in discussions and express your opinions. Find topics that are relevant to you and your clients and comment on posts. You are an expert in your field so offer relevant resources and best practices. Share your knowledge and experience and ask questions. Participation will expand your connections, increase your presence with others in your industry, and you will likely learn a few things in the process!

2. PROMOTE:

It’s not all about you. It’s about promoting others. Take the time to ‘like’ your clients’ pages or share upcoming events that are being sponsored by clients. Retweet topics that resonate with your followers or support your company’s objectives.

3. POST:

Update your status and keep it ‘fresh’ by posting new content such as photos, articles etc. Even if it’s just once a day.

4. PURPOSE:

Your missives should have a purpose or ultimate goal in mind. Have an upcoming workshop? Don’t sell, tell. Each day list a new tip or technique that your connections can use while alluding to the upcoming event. If you don’t have a purpose why are you there?

5. PLAY NICE:

Seems like a no-brainer but there has to be rules if we want to keep the connections we have and attract new connections as we go along. LinkedIn groups with massive spam posts or tweets with inappropriate topics or blatant promotions on Facebook usually dissolve very quickly. Counter productive don’t you think?

Entrepreneurs today are being pulled in so many directions when it comes to their businesses – in addition to product development, customer service, finance, marketing et al – social media has added an entirely new dimension to the number of jobs we do within that business.

Always remember to “keep it simple,” “sell your strengths and hire your weaknesses” and when in doubt, “shout” out to your friends for help!

Now go get connected!


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