Wednesday, February 26th, 2020

Building a Business is Never a One-Woman Show

By Natasha Golinsky on Jul 18 2011 • Filed under Balance

Teammates that help you succeed at business (Photo)

From my experience in business coaching, there is one consistent mistake that most of us entrepreneurial women make. Without even saying it, I know you already know what I’m going to say: trying to run the whole business by ourselves. Not only is this immature leadership, it’s inefficient and counter-productive. Building a business is never a one-woman show; there is no such thing as a self-made millionaire. They all used teams – let me explain:

#1 Teammate: Your spouse.

If you’re married, no doubt your spouse’ support is one of the biggest make-or-break factors in the success of your business. Make sure that you keep your husband involved in your project. Some partners may want to actually build with you, some may just want to be an emotional support but do not neglect him while you’re getting your business up and running or you will be a one-woman show (and that’s more stress you don’t need).

Ideas to help you: Schedule and keep a date night. Hire a babysitter, make some plans and stick to it. He was there before, he’ll be there during and if he stays at the top of the list he for sure will be there after.

#2 Teammate: Your childcare provider.

I fully believe in regular childcare as a woman entrepreneur. As a mom of three young kids, I know first hand that it is absolutely impossible to get your work done with kids constantly trying to get your attention.

I explain to my clients that if your kids are having fun at daycare/with the nanny/with their grandparents while you’re working then you’re fine. A philosophy I live by is “happy mom, happy kids.” Don’t try to be a hero and be super business mom. Put your ego away, hire a babysitter and get your work done. Your stress will go down because you’re being productive and your kids’ stress will go down because now they have someone to play with them. Make sure that when you’re off-duty and back in mom-mode that you’re really in mom-mode and that you’re not still working.

#3 Teammate: The resources you use.

I love the truism “you just don’t know what you don’t know”. There is nothing like building a business to immediately show you how little you know about marketing, branding, sales, productivity, team work etc. What information are you regularly feeding your brain so to grow your business faster?

Do you have a business coach? We all know how effective hiring a personal trainer can be so now imagine you have a personal trainer hired to help grow your business’ profits! Before you hire someone, make sure that you identify to yourself exactly what you’re looking for in a business coach; what skills do you want to learn, what goals do you have, what personality type do you work best with? There are so many amazing coaches out there but finding the one that is a great match for you will take some research.

What books do you read? What audios do you have in the car? What you know right now is not enough to take you to your goal. Make sure that you’re constantly in learning mode; however, study purposefully. To study purposefully means to study on a specific topic until you’ve reached your desired level of mastery before you move on. As an example, let’s say you want to learn how to use LinkedIn profitably. What you do is subscribe to blogs, buy audio books, read regular books and join communities online that talk about LinkedIn until you feel like you’ve “got it” and are getting the beginnings of the results you were looking for.

#4 Teammate: Your friend “mental health”.

In this case, I saved the best for last. If you do not take care of you, your business will not only fail but you will completely burn out before you’ve even got the business built. Do you have time-off scheduled in? Do you play with your kids? Do you have a hobby you enjoy? Do you take time for your spiritual life? Do you go for walks just to clear your head? If you don’t – start.

You need to be able to be here for the long-run so give yourself the best chance of success by surrounding yourself with a strong team. Some people like to look at business building as a marathon but I like to look at it as a dynamic relay team.

What do you think?


14 Comments

  1. In business, we shouldn’t only more focus on your business partners, workers etc. but you should also consider your family, your wife and kids. They’re one of those people who are willing to help you especially in times of need. Every man’s success, it’s the woman behind it. You can’t just be successful alone, if you are married then your wife will be your best business partner with it. Not just in business but in every way.

  2. It all started innocently when I made quilts for my grandchildren. Friends and relatives wanted one, there was a request for a diaper bag…..rest is history…Mummi Quilts was born.
    I am fortunate to have a friend who has ideas, is always willing to help, especially with shows. She has always time to listen to me, be the emotional support. #1 Teammate
    I love to create, that’s the artist in me. To work with beautiful designer fabrics is a joy and a happy customer turns the long hours into “Happy Hours”
    My grandchildren are the inspiration for the practical everyday items for babies, toddlers and big girls. My grandchildren also are #4 Teammate “mental health”
    Thank you Natasha for sharing your thoughts.

  3. Great post, Natasha! These are all great “partners” to remember. My personal favorite is number 4: Mental Health. It’s so easy to get caught up in being an entrepreneur that we forget to stop and just “be”. This is especially true when we are passionate about what you do, and feel as though we are fulfilling our purpose in life. But in order to truly fulfill *anything*, we have to take care of ourselves so we are well-rested and healthy in mind and spirit. Taking the time to step back, get playful, refresh, and rejuvenate ourselves is the only way to ensure that we are truly poised for meaningful success.

    • Tara, thank you so much for your comment. #4 is the one that is the hardest for me too because when you love what you do all you want to do is work! Thank you for taking the time to share your throughts.

  4. Natasha, I like the way this post sums it up — there is no way a woman can be successful in business without all of these team members. My personal favorite was #1…my spouse is definitely my partner in my success, both at home & work.

    Who would you recommend as a “partner” to an unmarried, unattached woman who is building a business — perhaps a parent or sibling? I would be interested in hearing your suggestions since I know other women who are trying to make it alone but would probably benefit from a “teammate.”

    Once again, thanks for sharing such a helpful post.

    • Hi Jennifer, that is such a great question. The fun part about being unmarried is that your partner could be anyone…girlfriend, sibling, older child. Us married ones don’t get the same selection lol! (Honey, you know I love you if you’re reading this haha)

  5. Great points…for couching…!

  6. Love this post!! Thanks so much for sharing. Being a SAHM of twins, I really need to print this out and put it up somewhere lol!

    ~Blessings!

    • Hi Chari, SAHM of twins?? That is harder work than running a business. Even if you’re not a business mom, make sure that you’ve got a team: the babysitter, the house cleaner, the masseuse, the chef….ok I may be getting carried away. Thank you for your comment!

  7. This blog is awesome. Thanks for sharing.

  8. Thank you so much Cathy for inviting me to guest write for you, I am honored to be part of this amazing community of women.

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