Sunday, October 24th, 2021

Does Your Business Match Your Personality?

By Katherine Lazaruk on Jun 13 2011 • Filed under Image Intensive

Does your Personality fit your Business? (Photo)

Your personality deeply affects your style and can affect the way you do business as well. One way of examining and understanding your personality is through the Yin-Yang model.

The Yin-Yang symbol represents the ancient Chinese understanding of how things work. The outer circle represents "everything," while the black and white shapes within the circle represent the interaction of two energies called "yin" (black) and "yang" (white), which cause everything to happen. They are not completely black or white, just as things in life are not completely black or white, and they cannot exist without each other.

While "yin" would be dark, passive, downward, cold, contracting, and weak, "yang" would be bright, active, upward, hot, expanding, and strong. The shape of the yin and yang sections of the symbol actually gives you a sense of the continual movement of these two energies, yin to yang and yang to yin, causing everything to happen: just as things expand and contract and temperature changes from hot to cold.

In developing your personal style, the Yin/Yang model is interpreted as a range of personality styles along a continuum from the most masculine  to the most feminine. There are six basic personality style types:

  1. Dramatic (most masculine)
  2. Aristocratic
  3. Natural
  4. Classic
  5. Creative
  6. Romantic (most feminine)

There are many combinations, as most people have a primary personality style type and a secondary influencer.

See if you can identify yourself in the following styles and see if your business is aligned with your personality style type.


They love

They live in

They drive

They travel

Their career is

They wear


Being seen!

Being on the cutting edge of trends.

The penthouse suite.

The latest model, probably a Ferrari.

First class to cosmopolitan cities.

CEO, trendsetting fields, fashion or design

The expensive designer trends


Tradition, using their intelligence to achieve power and wealth

Country estates with a townhouse in the city

Range Rovers or Land Rovers

To destinations for activity: scuba diving or skiing

Corporate world, business, politics

High quality fabrics and cuts that last!


Freedom, the environment and a bargain!

Sustainable homes, preferably in the country

A hybrid or they ride a bike or take the bus!

On safari!

Activism, education, environmental sciences

Comfortable, natural fabrics, a good deal


Reliability, standards and protocol

A nice home, traditional neighborhood

Safe cars like Volvos or Toyotas

To a resort or on a planned tour.

Government work, law, administration.

Tailored elegance


Self expression, individuality

A warehouse or unusual space

A Mini or Volkswagen bug

To a place of great meaning

The arts, marketing, design

Eclectic and unique


Luxury, beauty and pampering

A beautiful home in a gated community

Cadillac or Jaguar

To a relaxing spa

Relationship oriented careers, beauty, counselling

Soft, flowing and sensuous

Journal Assignment:

Does your personality match the business you’re in? If not, it’s time to journal!

Ask what you can change in your business to create more harmony and alignment and move in a new direction.

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