Sunday, October 24th, 2021

Is Your Image In Alignment With Your Business?

By Katherine Lazaruk on May 10 2011 • Filed under Image Intensive

Does your image align with your business?

In this age of branding, rebranding, marketing, media and communication, it can be daunting to get into your closet or into the stores and create a personal image that goes along with your business or vice versa. It’s important to have your personal image aligned with your business, especially if you’re out there getting to know people as a new entrepreneur. Living in alignment with your business creates a positive attraction for you and will draw clients to you more easily.

Grab your journal! Here are three easy questions to stimulate your thinking and get you started in aligning your business with your personal image and vice versa:

What is my business?

This is the first and most important question to ask. If you aren’t sure who you are, or you’re still figuring it out, you’ll be projecting that uncertainty in your image. Uncertainty in and of itself isn’t a bad thing, in fact, it’s a necessary place to go before achieving clarity, but when you’re aligning your personal image with your business, it may be easier to start with the business. Write down everything you know about your business, about the general perception of your industry and the typical image projected by others in your industry. Then, once you’ve got the information down, check your closet to see what’s in there that aligns with your industry and what aligns with you.

What practical requirements do I need to meet with my image?

The second thing to consider is pure functionality. Depending on your industry, your clothing may or may not meet your needs. For example, home stagers need to embody creativity and organization and polish, but they also need to move furniture, deal with small repairs and clean areas where necessary.

Is your wardrobe functional as well as fashionable?

As a result, their clothing requirements will be different from an administrative professional who also needs to embody organization and polish, but has a completely different working style. Write down all the practical requirements of your business and then head back to your closet to see what’s available and functional for your daily activities.

What is my personal style?

Finally, write down everything you know about your personal style. Do you like comfort? Are you on the cutting edge of fashion? Do you enjoy soft, luxurious fabrics? Are you highly creative? It’s important to figure out what your values are around your clothing and then apply those values to your business image and, in fact, to your business as well. If you’re not comfortable in the clothing your business calls for, that’s a clue that you might not be fully aligned with your business and will need to do some further investigating to see if your image can change or if your work needs to change instead.

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