Friday, August 7th, 2020

Mompreneurs: Identify Your Purpose and Start a Business

By ML Broxton on Apr 18 2011 • Filed under Mompreneurs at work

Entrepreneurial Mompreneurs: Start your own business.

Watching Oprah's Master Class on OWN, our beloved Oprah said something that made me feel like I was playing a game of emotional "red light, green light". She said that you must first find your purpose in life and then make sure every step fulfills that purpose. It seemed lofty – disingenuous even. How could I possibly just find my purpose in life so easily? I mean, a gazillion books have been written on the mystery of our purpose and I can tell you they were written by people a lot more researched on the subject than me. Then, Oprah summed it all up like this, "You will know your purpose because when you're fulfilling it, you feel at home – like it's what you were born to do."

Here are some tips to help you find your purpose:

1. Get clarity.

As Mompreneurs, we often start off with clarity and end in a blur. Many Mompreneurs find this to be true in their marriage, parenting, and business. It's easy to get off track and just try to make it from day to day, rather than living our true purpose. Take some time each day to have a few moments to yourself. Sometimes, I find this in the car, sometimes late at night after the kids go to bed, and most often I find this in the bathroom behind a locked door. Whatever your method, make a conscious effort to give your mind time to process and reflect.

2. Find your passion.

Maybe you already know you love quilting, but you need to figure out how to make it into a business. Perhaps you don’t really know what you’re passionate about, and need to discover that part of yourself. Wherever you are in your journey, volunteerism is a wonderful place to start. You will get to know the inner workings of different organizations and learn more about areas that might be of interest to you.

3. Choose wisely.

Here’s one thing I know for sure: when you find your passion, you’ll know it. Don’t feel pressured to jump into something that you’re just mildly interested in or think you might want to do. When you find your passion, your brain will start whirring with ideas and you will have to force yourself to talk about something else. Family and friends will remark about your passion and you will feel alive and energized toward your new found interest.

4. Do your homework.

Nearly all passions could be turned into a business, you just need to find your niche. Some of the best advice I ever got was to develop a very specific niche that serves a very specific clientele. When I started my business years ago, my concept was to provide many different services to any business. Once I received the advice to find my niche, it was like the sky opened and I gained tremendous clarity and purpose. I became energized toward my goals and our sales tripled within just a few months of re-launching our brand.

This is Part 1 in the "Become who you are" series on leadership and self-awareness for Mompreneurs.

Also read Part 2, "Mompreneurs: Will Your Business Idea Make Money?"


  1. I’m so glad to find a Canadian site dedicated to Entrepreneurial Woman. We just launched our business “Made by Hand” – our focus is to support local Canadian artisians and crafters, many of our vendors are local entrepreneurial woman. We are hosting our first event on November 5th at the International Centre in Mississauga, Ontario. I would love to hear your thoughts on how to get our event noticed. We’re on twitter and facebook too.
    Thanks – Jacqueline

  2. Thank you so much for this very helpful article and great advice. It really spoke to me, especially the part about not feeling pressured to go after something I may be just slightly interested in.

    I myself have been working on establishing a niche on my blog and find it rather difficult since there are so many things I am “passionate” about!

    I look forward to part 2 !

  3. Hi, what a fanastic article! Thank you for the helpful tips for finding your passion. Are there other tools that can help with how to turn a passion into a business? Or a place where we cam bounce around ideas and get other peoples views, feedback and ideas? Thank you

  4. Very good. Your focus on taking the time to find your passion and base all your efforts on it is the key to success. This is important for entrepreneurs to know so they avoid a lot of mistakes and unnecessary effort.. I see many people struggling with the wrong business for them.

    Ron Pettell
    The Passionat Entrepreneur

    I invite you to take a look at my blog: I’ve written some relevantr articles.

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