Sunday, July 12th, 2020

Get Your Message Heard!

By Cathy Kuzel on Feb 28 2011 • Filed under The Connected Woman

Be Heard! Learn how to presnt you message so people will listen.

In a world where people are inundated with information, it's difficult to keep their attention. Whether you're standing in front of a crowd giving a talk, or putting together a presentation for your website, it pays to figure out ahead of time how to best reach, and keep, your audience.

Here are eight key points to help you get your message heard:

1. Tune into "WIIFM" – Whether it is an audience of one or one hundred and one, think about tuning into radio their radio station "WIIFM" – What's In it For Me?

2. Dangle a Carrot – Tell them there's an important reason to hear you out. Ask something like, "Would you like to find an easy way to cut half an hour off your work day?" You'll have people nodding their heads. Then promise, "Well, I'm going to do just that", and deliver.

3. Enthusiasm is contagious – If you sound excited your listeners will be too. An unemotional, monotone speaking style is very hard to listen to and your audience will turn their attention elsewhere.

4. Make your point early – The best approach is to start with the equivalent of a headline that ‘nails’ the point you want to make; then go into the ‘why’ and the ‘how to.’

5. KISS: Keep It Short and Simple – You have to deliver facts quickly and concisely because attention spans are short. Studies of TV viewers have found that people are likely to change the channel if they don't find something compelling in typically a minute and a half. One useful approach is to write down the core of what you want to say as "bullet points" – concise statements.

6. Three is the Magic Number – Research shows people can't absorb more than three major points without losing focus.

7. Techno Babble – To ensure clarity and understanding, use only words that are commonly used in conversation. Technical terms should be reserved for text books.

8. Engage – Involve your audience by getting them to think. Using rhetorical questions, like "Why would this matter to you?" They'll stick around because they know you are going to give them an answer.

And the final word . . .

Be Yourself, Everyone Else is Taken!

Our audiences are much more discerning, educated and demand authenticity and sincerity. You have to show up as a person with passion, with a message that is compelling.

Now go Get Connected!


  1. Great points all, Cathy. Thank you!

    The upcoming conference of the Editors’ Association of Canada, in beautiful Vancouver, BC, offers a superb opportunity for learning more about “communicating well.” Also it’s a great chance to network! Please spread the word — we have a great program planned.

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