Monday, January 17th, 2022

Date archive for 2011

  • Pricing Yourself: Can You Bear the Market?

    Pricing Yourself: Can You Bear the Market? (Photo: Billy Frank Alexander)Have you ever done this: called up one of your competitors, assumed a fake voice and asked, “How much do you charge?” Go ahead. Admit it. We all do that kind of nonsense.

    But here’s the really silly part. Have you ever adjusted your selling price to match or beat his price?

    If you took Economics 101 in high school or college, you learned that selling prices for goods and services are determined by “what the market will bear.” That means that consumers – the market – decide what a product is worth and will give so much money, but no more, for that product.

    After doing a fake-voice phone survey of a few companies, and setting your prices somewhere in their range, you might say you are charging “what the market will bear.” This beats going to the trouble of figuring out what your company’s break-even point is. “We can’t charge more than what the market will bear!” is delivered as a logical reason for maintaining below-cost selling prices.

    But here’s the rub. The “what the market will bear” rule applies to commodities. Commodities are products that don’t differ much from vendor to vendor. Gold, for instance, is a commodity. Gold is gold is gold. Gold will follow the Economic rule of ‘what the market will bear’ pretty nicely. It will be directly affected by the law of ‘supply and demand.’ Economics 101 works well when you are talking about commodities.

    But it doesn’t count for much as far as your products and services go.

    [ Read More ] • [ No Comments ] • [ Filed under Business ] • [ 12/31/11 ]
  • 10 More Conversation Starters for Your Facebook Page

    Cathy Kuzel (a.k.a. The Connected Woman) gives you even MORE ideas on how to engage your audience on Facebook. If you have a Facebook business page, you’ll want to read this (and the previous) post to improve your social media outreach and build relationships with your customers.

    [ Read More ] • [ No Comments ] • [ Filed under The Connected Woman ] • [ 12/31/11 ]
  • 3 R’s of Entrepreneurship – Rest, Relax & Rejuvenate

    Catherine Rocheleau explains the 3 R’s of entrepreneurship, and gives compelling reasons why entrepreneurs must make time for relaxation. By recharging your batteries, you’ll feel refreshed and be more innovative and creative at work.

    [ Read More ] • [ No Comments ] • [ Filed under Business ] • [ 12/31/11 ]
  • Stay Healthy at Work During Flu Season

    Dr. Jenny Schmidt-White, Naturopathic Doctor, gives tips on how you can best maintain a healthy immune system when everyone around you is getting sick. Too late? Already have a cold? Find out how you can bounce back and return to work as quickly as possible.

    [ Read More ] • [ No Comments ] • [ Filed under Health ] • [ 12/27/11 ]
  • Deal with Email Overload in 3 Easy Steps

    Are you overwhelmed by too much email? Rigdha Acharya give three easy steps for taking charge of your inbox and using email more effectively for your business.

    [ Read More ] • [ 1 Comment ] • [ Filed under Business ] • [ 12/19/11 ]
  • Is Your Team “Filet Mignon” or “Yesterday’s Leftovers?”

    Natasha Golinsky wonders why some leaders can motivate their team to achieve success while others can barely get their team to ‘good enough’ and she compares leadership to cooking. Are you the type of leader who takes the easy mac-and-cheese route, or do you spend the extra time and effort to create a four-star meal?

    [ Read More ] • [ No Comments ] • [ Filed under Business ] • [ 12/19/11 ]
  • This Little Mistake Can Cost You Your Happiness!

    Are you letting FEAR stop you from doing the things you really want to do? How can you put fear in its place and start really doing, living, and becoming all you want to be? Carmen Jubinville gives a hands-on journalling assignment to help you conquer fear, once and for all!

    [ Read More ] • [ No Comments ] • [ Filed under Balance ] • [ 12/19/11 ]
  • Conflict Resolution: Make it a Priority

    Dr. Patty Ann Tublin reveals the fourth skill that will help you deal with, and resolve, conflicts in your business, marriage or other relationships. This is part five of Dr. Patty Ann’s six-part series, “Conflict Resolution for Women in Biz.”

    [ Read More ] • [ No Comments ] • [ Filed under Balance,Business ] • [ 12/15/11 ]
  • Do Work-at-Home Moms really get Maternity Leave?

    Going on maternity leave as a sole business owner is hard, but if you run your business out of your home it is possible. It’ll take planning! Abbey Fatica, who is now pregnant with her third child, reveals the strategies she’s put in place to allow herself to take some down-time when she needs to.

    [ Read More ] • [ 2 Comments ] • [ Filed under Mompreneurs at work ] • [ 12/15/11 ]
  • QR Codes Are Every Where But Do They Work?

    QR codes burst onto the scene about a year ago and now they’re everywhere, from business cards to restaurant menus. But do they work? Are people (ie, customers) actually using them and, if so, are they having a positive branding experience? Mhairi Petrovic of Out-Smarts investigates.

    [ Read More ] • [ 3 Comments ] • [ Filed under Outsmarting Social Media ] • [ 12/14/11 ]
  • Clearing Your Closet with Feng Shui

    Gail Cole joins EWM with this article on how you can use Feng Shui to help you de-clutter your closet and your life. She gives clear tips to help you decide what to keep and what to give away; explains why clutter is bad for you; and reminds us that “if you look good and feel good, you’ll raise your energy and attract prosperity.”

    [ Read More ] • [ No Comments ] • [ Filed under Balance ] • [ 12/14/11 ]
  • Eat and Cook Healthier with Just a Few Substitutions

    Corinne Kantor, a Registered Dietetic Technician, provides a wonderfully varied list of ingredients you can use as substitutes when cooking meals or baking desserts. Now you can make your favourite yummy dishes AND feel good knowing they’re healthier.

    [ Read More ] • [ 1 Comment ] • [ Filed under Health ] • [ 12/06/11 ]
  • Learning to Live in the Moment

    Karen Dodd gives tips on how to create balance in your life and avoid burnout through meditation, journalling, and finding ways to live “in the moment.” Karen speaks from experience as a recovering multi-tasker healing from what she describes as not just burnout, but “burning to a crisp!”

    [ Read More ] • [ No Comments ] • [ Filed under Balance ] • [ 12/05/11 ]
  • 10 Conversation Starters for Your Facebook Page

    Cathy Kuzel helps you get connected with her 10 tips for starting conversations on Facebook. If you don’t have a Facebook Page for your business, you should seriously consider starting one, and if you do have one already, check to see if you’re doing everything you can to get your audience engaged.

    [ Read More ] • [ 1 Comment ] • [ Filed under The Connected Woman ] • [ 12/03/11 ]
  • 3 Facets of Business Sustainability

    Are your business practices helping or hindering the environment, your community and your employees? Catherine Rocheleau explains three facets of Business Sustainability every entrepreneur should consider incorporating into their business, with tips on how to go about doing so.

    [ Read More ] • [ 1 Comment ] • [ Filed under Business ] • [ 11/30/11 ]