Thursday, December 12th, 2019

Catapult your Biz with More Clients and More Cash

By Karen Dodd on Dec 26 2010 • Filed under New Clients by Design

New Business Model for your biz.

Choosing Your Business Model for 2011

If you have been in your business for some time, you might not see the relevance of choosing your business model for the coming year. No matter how successful you currently are, I believe that if we're not growing personally and professionally, we're dying. By ignoring how you might tweak your business model to make it even more effective, at the very least you run the risk of not staying ahead of your competition.

My number one question for my private coaching clients at this time of year is, "How long do you want to be building your business one-to-one rather than one-to-many?"

I am a huge proponent of connecting on a really deep level with your clients and you may always want to have a segment of what you do, that requires you to workone-on-one. However, recently I've noticed some  business coaches advising their small business and professional clients that the fastest way to build income in the beginning is to fill their practice with private clients. Then, once you've done that, you should start working on creating some passive and leveraged information products such as teleseminars, an e-book or a home study system.

Part of the rationale given for this approach is that you have to "pay your dues" first, and that you've got to make a name for yourself, second. But who says you have to do it in that order?

With the right business model and a little bit of search engine optimization (SEO) you can build a following extremely quickly as opposed to the three to five, or even ten years that it takes to become well-known in your one-to-one business.

Let's look at a couple of examples. Perhaps you are a young but busy mompreneur. Yes, technically you have the time it takes to build a really strong business over the next few years, but do you have the energy – or enough hours in the day for your family and your business? Do you really want to be leaving your home-office to go meet with clients or actively network to get more?

Maybe you've been in business a long time, possibly even re-inventing yourself and your business in an attempt to make more while working less. Would you like to be free to travel more or live somewhere else for months at a time while still earning an above-average income? Do you have less energy than you had in earlier stages of your business and would like to do less "live" work and more virtually?

If any of this resonates with you, you might want to consider either tweaking your current business model slightly, or doing an entire overhaul that would allow you to work as much or as little as you would like, engaging in one-to-one business activities.

Even though a young start-up entrepreneur clearly has less experience than someone who has been in their particular specialty for many years, both types of women have an enormous amount of knowledge that they can leverage right away. But that's the caveat: you must have a legitimate gift, passion or knowledge that you can share with the world.

If you do, you can share your particular gift with many more of your ideal clients by using a one-to-many model than you can slowly building one-to-one.

How?

By adding a "membership" aspect to your current business.

To all intents and purposes your website still looks like a normal website with lots of free, accessible stuff on the outside. However, behind the scenes you have a members-only program that offers information and resources that non-members do not have access to. Typically, you charge a very nominal monthly fee – perhaps offer a two-month free trial offer – and you can grow a following quite quickly.  This type of model is called a "continuity program." And it is a little bit of a hybrid between a traditional one-to-one business, with a leveraged aspect added to it. It gives people a reason to stay with you longer and a way to work with you without necessarily being consumers of your higher-priced programs and products.

The second and most powerful way of building a one-to-many business quickly, leading to large numbers of subscribers and higher income, is to change your business model to a 100 percent membership model. Typically, that would take the form of an association, alliance, or institute rather than Your Personal Services Business Inc.

You may only be familiar with associations as industry-related or non-profit organizations. But now, that mold is being broken by for-profit entrepreneurs who can gain so much more recognition quickly, possibly than they ever would as a traditional small business owner.


I will go into much more detail about the association model in my next article, but until then here is your mini-coaching assignment:

  • Determine that unique skill or knowledge you possess (it might even be outside of your business, perhaps a hobby) that people would pay to receive from you on an ongoing basis?

Tip:  Think about what you're known for or your friends refer to you as the "go-to" person.

"Oh, if you are going to plan a fabulous event, you want to talk to….(you!)"

I can't wait to share with you some real-life examples of ordinary people making extraordinary incomes using a membership model to gain instant recognition, and you can make the determination if it would be right for YOUR business.

Until then, remember to market authentically and attract New Clients By Design.


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  1. The Membership Option – Make $$ by Leveraging your Knowledge - | Entrepreneurial Woman Magazine
  2. The Membership Option – Make $$ Sharing Your Knowledge « Small Biz Institute

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