Sunday, November 17th, 2019

Social Media 101 – Learn to Listen

By Mhairi Petrovic on Oct 25 2010 • Filed under Outsmarting Social Media

Social media content is a great source of information for research, customer service and planning purposes. It’s important to use tools to effectively listen to what is being said about: your company, its products services and representatives; your competitors and clients; your market niche as well as your target geography and other marketing considerations. Doing this is a great way for newbies to get comfortable with social media.

With millions of people on-line every day exchanging opinions, thoughts, feedback and other information – this data source shouldn’t be ignored.

But how to listen effectively, what to listen for and how to do so in a timely manner? As with any other market research initiative, it is important to have a social media listening strategy or plan that outlines what you are hoping to learn, the information you want to track and how you will analyze and use it.

There are thousands of social networks and millions of blogs. How do you sift through this information to find the gems that are relevant to your company and industry? It’s important in advance to know what you want to listen for. Identifying and listening for keywords pertaining to your company name and product or services names is a good start. This allows you to get going with something concise and manageable and get a feel for the type of information you will return.

There are a number of tools available to effectively listen; some are free (ie, Google) and some charge. If you expect that you will use these tools extensively or if you hit the wall with free tools then you may want to consider the paid options as they provide structured and strategic solutions.

Here are some more specific services:

Free Services

Google Alerts – this service sends e-mails outlining Google search result for your keyphrases.

There are a plethora of Twitter tools like Twitter Search, Monitter, Hootsuite (my current favourite) and Tweetlater that allow you to monitor for keywords via email or online.

Pipl – great tool for assessing your personal brand online across multiple social networks

Backtype – search terms, follow conversations.

Facebook wall comments Lexicon.

Trendrr – social and digital media tracking

Technorati – blog monitoring

Paid Services

Radian6 – this is a paid service but word on the street is that it’s worth paying the price. Radian6 tools

Trackur – another tool for social media monitoring. Starting at $18 a month with a free trial.

Visible Technology’s Trucast – Social media and blog monitoring.

Now listen and learn!


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