Sunday, July 12th, 2020

What’s the Secret of Continuing “Entrepreneur” Education?

By Karen Dodd on Sep 06 2010 • Filed under New Clients by Design

One of my marketing mentors, Bill Glazer, is famous for saying, “The biggest difference between an average income and financial freedom is IMPLEMENTATION.”

Whether it pertains to your industry-related continuing education, getting your MBA, or engineering your own personal development – what all successful entrepreneurs seem to have in common is that they implement new ideas, often with alarming speed.

How you continue to improve your skills, keep your edge or reach the top of your profession may somewhat be determined by the degree of education you achieve. However, what the REAL secret to success seems to be, is not letting what you’ve learned turn into expensive “shelf-ware.” You know what I mean; look at your bookcase right now. How many binders full of gems of information from seminars and such do you own? That many, huh?

I personally believe that if we’re not growing and learning, we’re dying. Having said that, I have witnessed entrepreneurs who say they want success, part with large sums of money to learn what they think will give them the answers, only to pack away their notes (and great ideas) without putting them to use. You don't have to get it right, you just have to get it started.

Here are some of the reasons that I’ve found people don’t implement things in a timely manner, things that could literally make the difference between the life and death of their business.Perhaps some of these apply to you:

1. Although you take copious notes, you don’t properly organize your materials so that you can easily access them afterward. Actually, the best way to ensure implementation is to keep those notes on your desk until you’ve focused on putting that particular idea into use and then move on to the next.

2. You don’t have anyone to keep you accountable or you don’t have what I call “skin in the game.” One might think that having paid a pretty penny for what you’ve just learned would be sufficient skin in the game, but it usually takes a real live mentor or accountability partner to hold your feet to the fire.

3. With so many good ideas that you’ve learned, it can be difficult to focus on one thing and one thing only, until completion. A confused mind does nothing. So, if your mind is abuzz with tonnes of new ideas to implement, the chances are that you won’t effectively start any of them.

4. Procrastination is probably the most insidious destroyer of great ideas and self-esteem that there is. The more you put it off, the worse you feel about your worthiness, feeling that you’re lazy and all those other “drunk monkeys” that we hear chattering in our heads.

Your Assignment, Should You Choose To Accept It:

1. Type this out and put it on your computer or where you can see it every minute of every day:

  • Focus On (your most important idea) Until Completion!

Then every time you have even a few minutes to spare, that is what you work on; nothing else until it’s done.

2. Follow the “72-Hour Rule.” From now on, anytime you have an idea that you felt was important enough to write it down, imagine someone holding a gun to your loved one’s head and if you don’t implement that idea (at least get it started) in 72 hours…well, you know what happens!

3. Always remember that “money likes speed.” Taking imperfect action will always beat out not taking action at all, every single time. Tough for you perfectionists and Type A’s, I know, but trust me, the movers and shakers in the world of business (yes, women!) make decisions and implement quickly.

Perhaps, like me, you don’t have any degrees after your name. We have our Ph.D.’s in Results. Continue to educate yourself for sure, but there are many successful entrepreneurs out there who have achieved phenomenal results, just digging in and getting it done!

Until next time, remember to market authentically and attract New Clients By Design!

1 Comment

  1. My notes from conferences are always littered with “to-do’s” that are inspired by the course. If I don’t review it, I miss out on making the most of the investment.

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