Friday, November 22nd, 2019

Facebook for business: Groups or Pages

By Mhairi Petrovic on Jul 12 2010 • Filed under Outsmarting Social Media

As more and more businesses begin to use Facebook to actively tap into an audience of over 400 million registered users there is some debate over the best aspects of Facebook to use to reach your intended audience. Companies can use Facebook groups or pages (or both) to build their social networking presence in this forum. Here is a resume of the advantages of each, to help you decide on your best approach.

Advantages of Facebook Pages over Groups:

  • A page is more “corporate” and gives you more control of your brand.  It is the official page of the company on Facebook.
  • Having a Facebook page gives you access to tools that allow you to track traffic to and interactions with your page.
  • With a Facebook page can add applications like You Tube Box, Flickr, and Twitter feeds to your page to make the content richer and attract more fans.
  • Using Pages gives you increased exposure via  fans – their friends see any actions they take on your Facebook page and your potential audience is larger.
  • Fan pages stand out better on profiles – better branding.
  • Unlimited news/updates to fans (Facebook groups are limited to 1000-1500 per message.)
  • You can create Facebook Ads  if you have a page. These ads are used to:
  • build more fans and followers in Facebook;
  • advertise company services and presence in this forum;
  • promote your company to end users.

Advantages of Facebook Groups:

  • Good way to engage stakeholders and interested parties;
  • Groups are easier to find by Facebook users;
  • A Facebook group is like a forum or discussion area where you are more of a participant, so this can lead to enhanced loyalty;
  • Groups are discussion- or event-centred and this can be a great means to attract feedback from customers, as well as potential new customers, to enable you to improve your offering.

With different options available to you in terms of Facebook Groups and Pages, it’s always best to start by asking the questions: Who you want to reach? Why? What are your goals? Knowing these will help you determine the most appropriate route.

There’s no reason, off course, not to have both a group and a page if you have time and resources to use these effectively but it’s always best to start with one and build from there, especially if you are newcomers to social media. That way your message won’t get diluted.


See also: Facebook for Business: Personal Pages and Fan Pages by Abbey Fatica, to learn how to use your pages for business.


2 Comments

  1. Hi Mhairi

    Thank you for this blog post with explaining the difference between setting up Facebook Pages or Facebook Groups. This reconfirms my decision to set up a Page. Will refer to your blog article on my blog post.

    Regards,
    Jane

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