Friday, November 22nd, 2019

3 Steps to Promoting Events with Social Media

By Mhairi Petrovic on Jun 14 2010 • Filed under Outsmarting Social Media

Social Media tools are great for building awareness of what you do, for reaching and connecting with new audiences, for building and maintaining your networks and for driving targeted traffic to your website. Social networks are communities of people that connect and communicate online based on something they have in common. It makes sense, therefore, that social media tools can help you to promote events such as seminars, networking opportunities, concerts and sales.

You can use social media to promote practically any event, but doing so takes time and effort. Here are a few pointers to bear in mind that will increase the likelihood of your success in using these tools to sell out your event.

Target Your Audience

Don't try to submit your event to each and every site out there. Instead, choose sites that are targeted to attract the desired audience. For example, if your event is in Vancouver, use a Vancouver events site. If your event is a social one then post it on a "social" network like Facebook but if it is aimed at professionals, then  LinkedIn will be a good tool to reach your target audience. If your event is aimed at the tech community, check out Techvibes, but if it's music-oriented, Oscillations might be a better choice. The point here is that like any other marketing or promotional effort, online events promotion should be very specifically targeted to your intended audience.

High Ranking Events Sites

Only list on events sites with a page rank of four or higher. The higher the ranking the better, from a search engine optimization perspective, and the more likely your audience will actually find your event. A great multi-purpose events site with a high ranking is MeetUp with a page rank of seven. It is better to submit to a few sites that get tonnes of traffic than to submit to lots of sites that hardly get any visitors.

Submit Events Consistently

If you start using social media to promote events then you should be prepared to do so consistently. Choose 5 – 10 highly targeted events sites with a high page rank and submit all of your events to these sites and do so regularly. You will begin to build a following in these forums and the last thing you want to do is to annoy them with intermittent and inconsistent listings.

Events promotion lends itself well to social media because the inherent nature of an event is social. If you follow the three tips above, not only will you drive more awareness of your events but you will also be able to tap into the nature of social communities. If people enjoy your events they will be more likely to suggest them to others in their online communities and so the buzz will build.


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