Saturday, November 27th, 2021

Using Social Media for Recruitment – Part 1

By Mhairi Petrovic on Apr 26 2010 • Filed under Outsmarting Social Media

Social media isn’t only a great tool for networking and marketing online. Companies are using these tools more and more to connect with potential employees, to attract new hires, to build brand awareness (as a great company to work for) and to research prospective employees. This is the first of two blogs looking at social media for recruitment.

There are a number of social media tools you can use to enhance your recruitment function – here are a few:

  • Professional Networks
  • Social Networks like Facebook
  • MicroBlog platforms like Twitter
  • Blogs
  • Video
  • Podcasts

Perhaps the main social networks that support recruiting are the professional networks. To use these effectively, your company should have a presence in these forums whether it be through a company presence or through staff profiles.

Professional Networks: LinkedIn

LinkedIn has over 47 million users in 200 countries. As a “professional social network” it is ideal as a tool to use to assist recruitment. There are a number of ways you can use LinkedIn for this:

Searching Jobs on LinkedIn– this is useful from a recruiting perspective as it allows you to search other positions in your industry that have been posted in this forum.

Find People

You can use your LinkedIn Profile to find people – LinkedIn is a free professional network but if you upgrade your LinkedIn membership you can communicate more effectively with possible candidates. Paid LinkedIn accounts start at $24.95 and run to $400.95 depending on the volume of emails, interactions, etc. By using this paid LinkedIn functionality you can contact, communicate and interact more than with the vanilla version and, more importantly for recruiting, you can check references.

Post a Job

Posting a job on LinkedIn costs $195 for a 30 day listing. The benefit of posting on LinkedIn is that it facilitates candidate research and allows you to identify and connect with people who can recommend and refer them.

In addition, LinkedIn also provides a service aimed solely at recruiters called LinkedIn Talent Advantage which aids in the sourcing, getting the word out about jobs.

In Part 2, we’ll look at other recruiting tools, like Facebook and Twitter.

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  1. Using Social Media for Recruitment – Part 2 - Entrepreneurial Woman Magazine

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