Monday, July 26th, 2021

What Makes You, You?

By Karen Dodd on Apr 19 2010 • Filed under New Clients by Design

It can be discouraging and overwhelming, trying to determine how you’re different than others in your market. This is particularly true of very competitive professions such as realtors, mortgage brokers, financial planners, and life or business coaches.

Let’s pretend for a moment that you’re an actor and I’m a movie director. In order to draw the very best and most passionate performance from you, I’m going to help you get in touch with your “story behind the story.” Tell me everything relevant that makes you, YOU?

By crafting your unique, authentic background story, we will insure that you attract the right kind of clients. These will be the people who, upon hearing or reading your story, feel that they know, like and trust you, before they ever do business with you. There is a way to tell your compelling story that makes your prospect feel, “Wow, she’s talking to me!”

Your Assignment, Should You Choose To Accept It:

1. Schedule a decent amount of uninterrupted time for this: write out – even if it’s only in point form – what in your life experience, has led you to the business you’re in today. Trust me, nobody gets to this point in time by accident. Even if you think you just fell into your business by accident, I guarantee there is a reason why you attracted your present business.

Tip:I urge you – don’t make the mistake of thinking what brought you to this point in time is “insignificant.” If you’re not willing to go through this exercise of what unique skills and talents you bring to the table, why should your prospective clients take the time to get to know, like and trust you?

2. What do people tell you about yourself? Make a list of all the positive attributes others have complimented you on. Try to identify only the special qualities that you believe your clients could benefit from. For example, rather than, “I’ve been told that I’m a really nice person,” turn that around so it sounds more like, “People tell me I’m a really good listener and because of that, they feel comfortable sharing their challenges or hopes and dreams with me.” See what I mean?

Make sure you’re tuning them into their favourite radio station: WIIFM (What’s In It For Me)

3. Now turn that list of your positive attributes into as many tangible, measurable results people get from working with you, as you can.It’s critical that you know this, so even if you don’t actually have any clients yet, be sure to do this exercise – it’s one of the most significant parts of what will become your marketing and client attraction program.

4. Finally, using your compelling story and your knowledge and experience that makes you an “expert,”(don’t worry; expert is a relative term) what ONE niche could you be known for addressing? What problem (or want or desire) can only YOU solve, in the way you solve it?

Tip: Stuck? How many wives, sisters, mothers, daughters are there in the world? Only YOU have the unique qualities that you do!

One of the most exciting parts of building your client attraction system is crafting your irresistibly compelling “offer.” Just as you wouldn’t write a book or make a movie without knowing:

  • who your target audience is
  • what they are looking for, (to learn, to be entertained, to be inspired), and
  • how you can deliver that to them, using your unique skills and talents,

….neither should you put one minute of time, money or energy into a plan that doesn’t address WHO, WHAT and HOW.

Once you know that, I can’t wait to share with you how the right compelling offer can literally position you, and your business, head and shoulders above your (friendly) competitors!

Until then, remember: step into your greatness with ease and grace  :>)

1 Comment


  1. NICHE: Don’t Try To Please Everybody! Entrepreneurial Woman Magazine

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